New Balance opened its 26FW Flying Goose Down pop-up, NB FLYING77: Into Nature, in Seongsu-dong. Actors Lee Dong-hwi, Byun Yo-han, Kim Yuna, and DAWN attended to celebrate the launch. Despite the chilly weather, guests stayed warm in their Flying 77 down jackets. The event space was designed around a nature theme, offering visitors a relaxed atmosphere to experience the new collection.
The Flying 77 down jacket is a key piece in New Balance's 26FW season. It combines lightweight construction with high insulation. Lee Dong-hwi completed a minimal look in a gray-toned down, while Byun Yo-han chose a black down jacket. Kim Yuna and DAWN each styled their down jackets to match their personal aesthetics.
The pop-up space merged Seongsu's signature industrial vibe with natural elements. Visitors could try on products and explore the winter collection firsthand. The event went beyond a simple product showcase, suggesting a new direction for winter fashion. New Balance made it clear they aim to capture both function and style.
In the winter down jacket market, New Balance is expanding into everyday wear while keeping its sportswear identity. The Flying 77 line sits at the center of this strategy. The Seongsu pop-up serves as a touchpoint where the brand meets its target consumers directly. What matters most to you when choosing a winter outer?
The Flying 77 down jacket is a key piece in New Balance's 26FW season. It combines lightweight construction with high insulation. Lee Dong-hwi completed a minimal look in a gray-toned down, while Byun Yo-han chose a black down jacket. Kim Yuna and DAWN each styled their down jackets to match their personal aesthetics.
The pop-up space merged Seongsu's signature industrial vibe with natural elements. Visitors could try on products and explore the winter collection firsthand. The event went beyond a simple product showcase, suggesting a new direction for winter fashion. New Balance made it clear they aim to capture both function and style.
In the winter down jacket market, New Balance is expanding into everyday wear while keeping its sportswear identity. The Flying 77 line sits at the center of this strategy. The Seongsu pop-up serves as a touchpoint where the brand meets its target consumers directly. What matters most to you when choosing a winter outer?
FAQ
Where did the New Balance Flying 77 Goose Down pop-up take place?
It was held in Seongsu-dong. New Balance opened the 26FW Flying Goose Down pop-up 'NB FLYING77: Into Nature' and invited actors Lee Dong Hwi, Byun Yo Han, Kim Yeon Ah, and Dun to a nature-themed space showcasing new products.
Who attended the New Balance Flying 77 Goose Down pop-up?
Actors Lee Dong Hwi, Byun Yo Han, Kim Yeon Ah, and Dun attended. They wore Flying 77 down jackets, staying warm in the chilly weather while experiencing the brand's winter collection.
What are the key features of the New Balance Flying 77 Goose Down?
It combines lightweight design with superior insulation. As a core 26FW item, the Flying 77 Goose Down merges the sportswear brand's functionality with everyday style, presenting a fresh direction for winter fashion.
