New Balance has unveiled its 26FW Flying Goose Down collection with the opening of 'NB FLYING77: Into Nature,' a pop-up store in Seoul. The space invites visitors to experience the collection firsthand. Inspired by nature, the lineup is rendered in luminous pastel tones. Gorpcore merges outdoor functionality with urban sophistication, and New Balance has channeled that ethos directly into its down jackets.
The range is divided into lightweight, heavy-duty, and women's lightweight options. The lightweight line suits busy city routines, while the heavy-duty version tackles serious cold. The women's line offers cuts and colors tailored specifically to female silhouettes. By expanding the options, the brand lets each customer choose according to personal taste and practical need.
The pop-up brings the outdoors inside. Pastel-toned jackets line the walls, their iridescent hues amplified under carefully placed lighting. Visitors can try pieces on to test warmth and fit in real time. Throughout the space, imagery of natural landscapes reinforces the collection's conceptual roots.
The air has turned cold enough to see your breath. Stocking up before winter hits in full force is the smarter move. What color will you wrap yourself in this season?
The range is divided into lightweight, heavy-duty, and women's lightweight options. The lightweight line suits busy city routines, while the heavy-duty version tackles serious cold. The women's line offers cuts and colors tailored specifically to female silhouettes. By expanding the options, the brand lets each customer choose according to personal taste and practical need.
The pop-up brings the outdoors inside. Pastel-toned jackets line the walls, their iridescent hues amplified under carefully placed lighting. Visitors can try pieces on to test warmth and fit in real time. Throughout the space, imagery of natural landscapes reinforces the collection's conceptual roots.
The air has turned cold enough to see your breath. Stocking up before winter hits in full force is the smarter move. What color will you wrap yourself in this season?
FAQ
Where was the New Balance Flying Goose Down pop-up held?
New Balance opened 'NB FLYING77: Into Nature' in Seoul, a pop-up store showcasing the 26FW Flying Goose Down collection. The space featured nature-inspired pastel tones and a gorpcore concept.
What lineup does the New Balance Flying Goose Down offer?
It comprises three lineups: Lightweight, Heavy, and Women's Lightweight. Lightweight suits urban life, Heavy tackles severe cold, and the Women's line offers fits and colors tailored to female body types.
What is gorpcore?
Gorpcore is a style that merges outdoor functionality with urban sophistication. New Balance applied this concept to the 26FW Flying Goose Down collection, interpreting it through pastel tones.
