Mulberry has appointed Christopher Kane as its new creative director, marking the return of its ready-to-wear line. This move sits at the heart of the brand's 'Back to the Mulberry Spirit' strategy, an effort to realign its identity around creativity and craftsmanship.
During the pandemic, Mulberry paused its apparel offerings to focus on its core business of bags and accessories. Now, with Kane on board, the brand is bringing ready-to-wear back to center stage and accelerating its expansion into broader creative categories beyond accessories. The first collection will debut this September and become available in stores and online starting January 2026.
Christopher Kane has proven his ability to balance experimental design with commercial appeal through his eponymous label. The fashion industry is watching closely to see how his vision will merge with Mulberry's heritage of British craftsmanship. This collaboration signals more than just a return to apparel—it represents a pivotal moment in redefining the brand's creative identity for a new era.
During the pandemic, Mulberry paused its apparel offerings to focus on its core business of bags and accessories. Now, with Kane on board, the brand is bringing ready-to-wear back to center stage and accelerating its expansion into broader creative categories beyond accessories. The first collection will debut this September and become available in stores and online starting January 2026.
Christopher Kane has proven his ability to balance experimental design with commercial appeal through his eponymous label. The fashion industry is watching closely to see how his vision will merge with Mulberry's heritage of British craftsmanship. This collaboration signals more than just a return to apparel—it represents a pivotal moment in redefining the brand's creative identity for a new era.
FAQ
Who is Mulberry's new Creative Director?
Mulberry has appointed Christopher Kane as its new Creative Director. This appointment is a key decision to revive the brand's discontinued ready-to-wear line and advance its 'Back to the Mulberry Spirit' strategy.
When will Mulberry's ready-to-wear collection launch?
Mulberry's first ready-to-wear collection will debut in September 2025, with official sales beginning globally in stores and online from January 2026. The apparel line returns after being suspended for approximately five years during the pandemic.
Why is Mulberry relaunching its RTW line?
As part of its 'Back to the Mulberry Spirit' strategy, Mulberry is repositioning the brand around creativity and craftsmanship. The brand decided to bring ready-to-wear back to the forefront to expand its creative territory beyond accessories and strengthen its identity.
