Kris Van Assche is reviving KRISVANASSCHE, his eponymous brand, 11 years after shutting it down in 2015. After stints at Dior and Berluti, and years navigating between design and art, he's back to making clothes, but this time on his own terms. It's not a comeback—it's a redefinition. He's done with oversized collections and the seasonal treadmill, declaring a new approach rooted in intention over volume.
"Essential, but never basic." The principle is clear: a tightly edited offering, released only when there's something new to say. No chasing the calendar, no overproduction, just a focus on what matters. It's a step away from fashion's relentless pace. He's not looking back. The clock hasn't been reset to the past.
He started with womenswear in 1998, built his name in menswear, and 28 years later, he's circling back to where it began. After 11 years at Dior Homme and four at Berluti, what he's reclaiming isn't just a brand—it's the reason he started making clothes in the first place. This collection explores the tension between masculine and feminine, without the rules. "Masculine meets feminine, minus the rules. The tension becomes the new language."
Van Assche's new language isn't about erasing boundaries but making the space between them the foundation. The 11-year gap didn't leave him with a past to return to, but a reason to start again. Does this new beginning resonate with you?
"Essential, but never basic." The principle is clear: a tightly edited offering, released only when there's something new to say. No chasing the calendar, no overproduction, just a focus on what matters. It's a step away from fashion's relentless pace. He's not looking back. The clock hasn't been reset to the past.
He started with womenswear in 1998, built his name in menswear, and 28 years later, he's circling back to where it began. After 11 years at Dior Homme and four at Berluti, what he's reclaiming isn't just a brand—it's the reason he started making clothes in the first place. This collection explores the tension between masculine and feminine, without the rules. "Masculine meets feminine, minus the rules. The tension becomes the new language."
Van Assche's new language isn't about erasing boundaries but making the space between them the foundation. The 11-year gap didn't leave him with a past to return to, but a reason to start again. Does this new beginning resonate with you?
FAQ
What is the name of the brand Kris Van Assche revived after 11 years?
KRISVANASSCHE. Kris Van Assche announced he's relaunching his eponymous brand, which he discontinued in 2015. This time, he's operating independently under his own name rather than for houses like Dior or Berluti.
What is Kris Van Assche's new collection philosophy?
Essential, but never basic. He's rejecting massive collections and the seasonal game of proving newness, making only necessary pieces in small runs and launching the next collection only when there's a genuinely new story to tell—focusing on essence over overproduction.
Which brands has Kris Van Assche worked for?
He spent 11 years as Creative Director at Dior Homme and four years at Berluti. Starting his career in womenswear in 1998, he made his name in menswear, and after 28 years, returned to his eponymous brand in 2026.
