Moschino has officially appointed Loris Messina and Simone Rizzo, co-founders of Milan-based label Sunnei, as its new Creative Directors. This marks one of the season's most significant appointments in fashion, arriving amid considerable industry speculation following the duo's departure from their namesake brand.
Messina and Rizzo founded Sunnei in 2015 and quickly established a distinctive identity within Milan's fashion landscape through clean silhouettes, witty sensibility, and experimental design methodologies. The brand resonated with a younger generation by departing from traditional luxury codes in favor of contemporary fashion infused with humor and irony. Their creative partnership has been recognized as a symbol of fresh energy and experimental spirit in Milanese fashion.
The industry is now watching closely to see how the designers will apply the design philosophy developed at Sunnei to reinterpret the legacy left by founder Franco Moschino. Expectations are high that they will reimagine the brand's signature humor and satirical elements through their unique lens, presenting a renewed creative direction. Their debut collection is anticipated to serve as a defining milestone, marking the beginning of a new era for Moschino.
Messina and Rizzo founded Sunnei in 2015 and quickly established a distinctive identity within Milan's fashion landscape through clean silhouettes, witty sensibility, and experimental design methodologies. The brand resonated with a younger generation by departing from traditional luxury codes in favor of contemporary fashion infused with humor and irony. Their creative partnership has been recognized as a symbol of fresh energy and experimental spirit in Milanese fashion.
The industry is now watching closely to see how the designers will apply the design philosophy developed at Sunnei to reinterpret the legacy left by founder Franco Moschino. Expectations are high that they will reimagine the brand's signature humor and satirical elements through their unique lens, presenting a renewed creative direction. Their debut collection is anticipated to serve as a defining milestone, marking the beginning of a new era for Moschino.
FAQ
Who is Moschino's new creative director?
Moschino officially appointed Loris Messina and Simone Rizzo, co-founders of Milan-based brand Sunnei, as its new creative directors.
What kind of brand is Sunnei?
Founded in 2015 by Loris Messina and Simone Rizzo, Sunnei has carved out a distinct position in Milan's fashion scene with its clean silhouettes, witty sensibility, and experimental design approach.
What can we expect from Moschino's new director duo?
The industry anticipates the designers will bring their Sunnei design philosophy to contemporize Franco Moschino's legacy and the brand's signature humor and satirical elements in a modern context.
