Though both are known for their icy, piercing gazes, they radiated bright, genuine charm at the event, smiling warmly in front of Moncler's witty installations. Lee Jae-wook styled a beige-toned Moncler outerwear piece, while Ryujin paired a yellow top with a beige jacket, effortlessly embodying the brand's signature color palette.
Moncler Puppy Summer is a pop-up exhibition offering immersive experiences through large-scale puppy objects reinterpreting the brand's iconic down jackets. Hosted in the trendy Seongsu district, the event is drawing attention as a new brand experience where fashion, art, and Gen Z sensibilities converge.
FAQ
Where is Moncler Puppy Summer Seoul being held?
Moncler Puppy Summer Seoul is taking place in Seongsu. This pop-up exhibition presents large puppy sculptures reinterpreting Moncler's iconic down jackets, receiving great interest from Gen MZ as an immersive brand experience space combining fashion and art.
What Moncler event did Lee Jaewook and Ryujin attend?
Lee Jaewook and Ryujin attended the Moncler Puppy Summer Seoul journey in Seongsu. The two stars showcased Moncler looks in front of giant inflatable puppy art pieces in orange and yellow, expressing the brand's playful sensibility together.
What concept is Moncler Puppy Summer?
Moncler Puppy Summer is a pop-up exhibition reinterpreting the brand's signature down jacket as large puppy objects. It provides immersive experiences to visitors and is receiving attention as a new brand experience space combining fashion, art, and Gen MZ sensibility.
