
Yeji has already represented Roger Vivier across various campaigns and events. This show look once again demonstrated how naturally she embodies the brand's identity. Her hair was styled in a loosely pinned updo, revealing her neckline and shoulders, further accentuating the three-dimensional effect of the cross straps. The overall styling exuded restrained elegance.
Roger Vivier is a leading French footwear and accessories house, with the Vivier buckle, born in 1965, serving as the brand's icon. At this show, Yeji naturally conveyed the brand's heritage through items featuring buckle details. The backdrop captured magazine pages, vintage photographs, and a wall displaying neon yellow heels. It was a stage that clearly reflected Roger Vivier's sensibility of coexisting archive and present.
Yeji's appearance reaffirmed that K-pop artists have firmly established themselves as ambassadors representing the identity of global luxury houses. The look she presented clearly imprinted her presence not as an idol on stage, but as a fashion figure. Which keyword first comes to mind when you think of Yeji's show look?

FAQ
Which season collection was the Roger Vivier show that Yeji attended?
Yeji attended the Roger Vivier Spring/Summer 2027 collection show. As the brand's global ambassador, she completed a chic and luxurious look in a crystal-embellished cross-strap mini dress that showcased the house's signature elegance.
What is Roger Vivier's signature icon?
Roger Vivier's signature icon is the Vivier Buckle, born in 1965. The French footwear and accessories house consistently honors this buckle detail as part of its heritage, and Yeji expressed the brand's identity through buckle-detailed pieces at this show.
What role does Yeji have at Roger Vivier?
Yeji serves as Roger Vivier's global ambassador. She has represented the brand across various campaigns and events, and her attendance at the SS27 collection show reaffirmed her position as a K-pop artist representing a global luxury house's identity.