The pop-up showcases Simone Rocha's signature design elements in one curated space. Visitors can explore ruffled bags, ballet-inspired footwear, and playful egg-shaped bags that exemplify the brand's distinctive object-like aesthetic and whimsical approach to accessories.
Designer Simone Rocha, of Irish-Chinese heritage, has carved out a unique position in global fashion by reimagining traditional feminine elements through a contemporary lens. This Shinsegae Gangnam pop-up offers Korean consumers a valuable opportunity to experience the brand's identity firsthand, bringing Rocha's poetic vision of femininity and craftsmanship directly to Seoul's fashion capital.
FAQ
Where is the Simone Rocha pop-up store located?
The Simone Rocha pop-up is held at the second-floor pop-up space of Shinsegae Department Store Gangnam. The pop-up showcases the brand's latest Spring/Summer collection, including signature items like ruffle bags, ballet-inspired shoes, and egg-shaped bags.
What style is Simone Rocha known for?
Simone Rocha is renowned for designs that intricately express romantic sensibility. Led by an Irish-Chinese designer, the brand reinterprets traditional feminine elements in a contemporary way and is globally recognized for its distinctive aesthetic featuring ruffle details and sculptural elements.
What products are available at the Shinsegae Gangnam Simone Rocha pop-up?
The pop-up features Simone Rocha's 2025 Spring/Summer collection. Key items include ruffle-detailed bags, shoes inspired by ballet slippers, and whimsical egg-shaped bags—all showcasing the brand's signature sensibility and sculptural design approach.
