The project yielded a diverse range of outcomes. The Sleeve Vase, created from a shirt sleeve, alongside light shades and stools, showcases how garments can be reimagined into functional objects. The blue fabric vase retains the structural characteristics of the original shirt while being reinterpreted for a new purpose. Each object goes beyond simple recycling, respecting the formal identity of the original garment while receiving a new function.
This project was specifically created for the Hugo Boss headquarters in Metzingen, Germany. Haus Otto demonstrates that sustainable design can be a field of creative experimentation beyond mere environmental responsibility, assigning new purpose and value to materials that might otherwise have been discarded. The transformation of a single shirt from clothing into an object that fills space dismantles the boundaries between fashion and design while proving the aesthetic potential of upcycling.
FAQ
What is Hugo Boss's Deconstructing Icons project?
It's an upcycling collaboration between Hugo Boss and design studio Haus Otto. They deconstructed Hugo Boss's iconic shirts to create new objects like vases, lamp shades, and stools for the Metzingen headquarters, demonstrating sustainable design through maximum utilization of existing garments and surplus fabrics.
How is the Sleeve Vase made?
The Sleeve Vase is a vase crafted from Hugo Boss shirt sleeves. Haus Otto preserved the fabric's structural qualities while reinterpreting them as new functional objects, retaining the blue fabric to honor the original garment's identity.
What kind of design studio is Haus Otto?
Haus Otto is a Berlin-based design studio exploring sustainable design centered on upcycling and reuse. Through the Deconstructing Icons project with Hugo Boss, they give new value to discarded materials, conducting creative experiments that blur fashion and design boundaries.
