Kim Kardashian's SKIMS has appointed Erin Magee as its first-ever Chief Design Officer. The newly created role expands upon the responsibilities once held by a single Creative Director, as Magee will oversee the design and visual direction across SKIMS' entire product portfolio amid the brand's growing categories and global expansion.
Magee's appointment has sent waves through the fashion industry, given her influential career in the traditionally male-dominated streetwear scene. She joined Supreme in 2004 and spent 22 years with the brand, rising from Production Manager to Chief Creative Officer. In 2007, she also launched her own womenswear label, MadeMe, rooted in the Riot Grrrl movement. Her journey as a female designer in a male-dominated streetwear culture is itself a rare and remarkable trajectory.
With Supreme yet to announce her successor, all eyes are on how Magee's streetwear expertise will merge with SKIMS' sensual, refined silhouettes. SKIMS began with underwear and bodysuits and has since expanded into loungewear, swimwear, and denim. Magee's street sensibility is likely to create a new texture rather than clash with SKIMS' skin-fit philosophy.
The fashion industry is reading her move not as a simple job change but as a cultural migration. A designer who spent over two decades building the design language of Supreme's streetwear empire now opens a new chapter in Kim Kardashian's body-positive kingdom. What kind of unfamiliar balance will we witness in SKIMS' next collection?
Magee's appointment has sent waves through the fashion industry, given her influential career in the traditionally male-dominated streetwear scene. She joined Supreme in 2004 and spent 22 years with the brand, rising from Production Manager to Chief Creative Officer. In 2007, she also launched her own womenswear label, MadeMe, rooted in the Riot Grrrl movement. Her journey as a female designer in a male-dominated streetwear culture is itself a rare and remarkable trajectory.
With Supreme yet to announce her successor, all eyes are on how Magee's streetwear expertise will merge with SKIMS' sensual, refined silhouettes. SKIMS began with underwear and bodysuits and has since expanded into loungewear, swimwear, and denim. Magee's street sensibility is likely to create a new texture rather than clash with SKIMS' skin-fit philosophy.
The fashion industry is reading her move not as a simple job change but as a cultural migration. A designer who spent over two decades building the design language of Supreme's streetwear empire now opens a new chapter in Kim Kardashian's body-positive kingdom. What kind of unfamiliar balance will we witness in SKIMS' next collection?
FAQ
How long did Erin Magee work at Supreme?
Erin Magee joined Supreme in 2004 and worked there for 22 years, rising from production manager to Chief Creative Officer (CCO).
What does the SKIMS CDO role entail?
SKIMS' Chief Design Officer (CDO) is a newly created core position overseeing design and visual direction across all product lines, a refined evolution of the traditional creative director role.
What brand did Erin Magee launch?
Erin Magee successfully launched and developed MadeMe in 2007, a womenswear brand rooted in Riot Grrrl sensibility.
