Skims × Nike Pop-Up Store Opens in Seoul

Kim Kardashian's shapewear brand Skims and Nike are launching a collaborative pop-up store in Seoul, running from February 26 to March 9 at 20 Yeonmujang 5-gil, Seongdong-gu. This pop-up marks the debut of the brands' first official collaboration collection, with Seoul included among key global cities—a strategic move reinforcing their presence in the Asian market.

Since its 2019 launch, Skims has redefined the underwear and loungewear category through body-positive messaging and inclusive sizing. The partnership with Nike introduces a new hybrid category merging sports performance with everyday comfort, drawing particular attention within the women's athleisure segment. Industry observers note the collaboration's potential to bridge the gap between technical sportswear and lifestyle fashion.

The two-week pop-up will offer exclusive access to the collaboration alongside an immersive brand experience designed to maximize customer engagement. Seongsu-dong has emerged as Seoul's premier destination for global brand activations, and the Skims × Nike pop-up is expected to generate significant buzz within the city's fashion community. Fans are advised to visit early, as limited-edition collaborative releases typically see high demand.