Kim Kardashian's shapewear brand Skims and Nike are launching a collaborative pop-up store in Seoul, running from February 26 to March 9 at 20 Yeonmujang 5-gil, Seongdong-gu. This pop-up marks the debut of the brands' first official collaboration collection, with Seoul included among key global cities—a strategic move reinforcing their presence in the Asian market.
Since its 2019 launch, Skims has redefined the underwear and loungewear category through body-positive messaging and inclusive sizing. The partnership with Nike introduces a new hybrid category merging sports performance with everyday comfort, drawing particular attention within the women's athleisure segment. Industry observers note the collaboration's potential to bridge the gap between technical sportswear and lifestyle fashion.
The two-week pop-up will offer exclusive access to the collaboration alongside an immersive brand experience designed to maximize customer engagement. Seongsu-dong has emerged as Seoul's premier destination for global brand activations, and the Skims × Nike pop-up is expected to generate significant buzz within the city's fashion community. Fans are advised to visit early, as limited-edition collaborative releases typically see high demand.
Since its 2019 launch, Skims has redefined the underwear and loungewear category through body-positive messaging and inclusive sizing. The partnership with Nike introduces a new hybrid category merging sports performance with everyday comfort, drawing particular attention within the women's athleisure segment. Industry observers note the collaboration's potential to bridge the gap between technical sportswear and lifestyle fashion.
The two-week pop-up will offer exclusive access to the collaboration alongside an immersive brand experience designed to maximize customer engagement. Seongsu-dong has emerged as Seoul's premier destination for global brand activations, and the Skims × Nike pop-up is expected to generate significant buzz within the city's fashion community. Fans are advised to visit early, as limited-edition collaborative releases typically see high demand.
FAQ
When and where is the SKIMS Nike Seoul pop-up store opening?
The SKIMS × Nike pop-up runs from February 26 to March 9, 2026, at 20 Yeonmujang 5-gil, Seongdong-gu, Seoul. Located in the Seongsu area, it will exclusively sell the collaboration collection for approximately two weeks.
What products does the SKIMS and Nike collaboration offer?
The collaboration presents a women's athleisure collection combining sports performance with daily comfort—the first official collection merging SKIMS's body-fit technology with Nike's sportswear expertise. Specific product lineups will be revealed at the pop-up opening.
Why is the SKIMS Nike pop-up opening in Seongsu?
Seongsu has become a global brand pop-up hotspot where vibrant young fashion communities gather. SKIMS and Nike selected Seoul as a key city in their Asia market expansion strategy.
