London-based design duo Charlotte Knowles and Alexandre Arsenault, the creative force behind KNWLS, unveiled their first collaboration collection with Nike at an exclusive press day in Seoul. Held on October 20th at Case Study on the first floor of Boon the Shop, the event saw both designers fly to Korea to personally present this groundbreaking partnership.
KNWLS has garnered attention in the London fashion scene for its bold, sensual silhouettes inspired by corsetry. This collaboration reimagines Nike's heritage pieces through the brand's distinctive lens, merging KNWLS's signature structural corset details with Nike's cutting-edge athletic technology to create an entirely new form of sportswear that challenges conventional boundaries.
When asked what details to pay attention to in this collaboration, the designers highlighted the innovative structures and material combinations born from the collision of both brands' identities. The collection represents a daring convergence where London's fearless fashion attitude meets Nike's spirit of innovation, blurring the lines between high fashion and athletic wear.
The Seoul press day also underscored Korea's growing prominence in the global fashion landscape, as major international brands increasingly choose the market for significant launches. The KNWLS x Nike collaboration collection is set to officially release soon, promising to deliver a fresh perspective on the intersection of performance and avant-garde design.
KNWLS has garnered attention in the London fashion scene for its bold, sensual silhouettes inspired by corsetry. This collaboration reimagines Nike's heritage pieces through the brand's distinctive lens, merging KNWLS's signature structural corset details with Nike's cutting-edge athletic technology to create an entirely new form of sportswear that challenges conventional boundaries.
When asked what details to pay attention to in this collaboration, the designers highlighted the innovative structures and material combinations born from the collision of both brands' identities. The collection represents a daring convergence where London's fearless fashion attitude meets Nike's spirit of innovation, blurring the lines between high fashion and athletic wear.
The Seoul press day also underscored Korea's growing prominence in the global fashion landscape, as major international brands increasingly choose the market for significant launches. The KNWLS x Nike collaboration collection is set to officially release soon, promising to deliver a fresh perspective on the intersection of performance and avant-garde design.
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