Adidas Originals and Thug Club have launched their collaborative collection 'Choose Your Fighter' with a 48-hour limited pop-up store 'Hidden Hideout' in Itaewon. Located at 222-26 Itaewon-ro, Yongsan-gu, the pop-up adopts a supermarket concept, translating both brands' unique worldviews into a physical space.
The collaboration centers on the convergence of two opposing cultures united by football as a common ground. The narrative explores the secret meeting between a 'straight-A student' and a 'gangster' in a clandestine space, reinterpreting Adidas's iconic Superstar silhouette through Thug Club's distinctive lens. Archive pieces showcase the signature 3-Stripes detail applied throughout the collection in various forms.
The pop-up features spatial design that pays homage to Korean convenience store culture while maximizing street sensibility. Visitors can experience and purchase the collaborative collection during the 48-hour 'infinite energy' operation. This project highlights the synergy between the two brands as they blur the boundaries between streetwear and sportswear.
The collaboration centers on the convergence of two opposing cultures united by football as a common ground. The narrative explores the secret meeting between a 'straight-A student' and a 'gangster' in a clandestine space, reinterpreting Adidas's iconic Superstar silhouette through Thug Club's distinctive lens. Archive pieces showcase the signature 3-Stripes detail applied throughout the collection in various forms.
The pop-up features spatial design that pays homage to Korean convenience store culture while maximizing street sensibility. Visitors can experience and purchase the collaborative collection during the 48-hour 'infinite energy' operation. This project highlights the synergy between the two brands as they blur the boundaries between streetwear and sportswear.
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