Adidas Originals and Thug Club have launched their collaborative collection 'Choose Your Fighter' with a 48-hour limited pop-up store 'Hidden Hideout' in Itaewon. Located at 222-26 Itaewon-ro, Yongsan-gu, the pop-up adopts a supermarket concept, translating both brands' unique worldviews into a physical space.
The collaboration centers on the convergence of two opposing cultures united by football as a common ground. The narrative explores the secret meeting between a 'straight-A student' and a 'gangster' in a clandestine space, reinterpreting Adidas's iconic Superstar silhouette through Thug Club's distinctive lens. Archive pieces showcase the signature 3-Stripes detail applied throughout the collection in various forms.
The pop-up features spatial design that pays homage to Korean convenience store culture while maximizing street sensibility. Visitors can experience and purchase the collaborative collection during the 48-hour 'infinite energy' operation. This project highlights the synergy between the two brands as they blur the boundaries between streetwear and sportswear.
The collaboration centers on the convergence of two opposing cultures united by football as a common ground. The narrative explores the secret meeting between a 'straight-A student' and a 'gangster' in a clandestine space, reinterpreting Adidas's iconic Superstar silhouette through Thug Club's distinctive lens. Archive pieces showcase the signature 3-Stripes detail applied throughout the collection in various forms.
The pop-up features spatial design that pays homage to Korean convenience store culture while maximizing street sensibility. Visitors can experience and purchase the collaborative collection during the 48-hour 'infinite energy' operation. This project highlights the synergy between the two brands as they blur the boundaries between streetwear and sportswear.
FAQ
How long will the adidas Originals and TAG CLUB pop-up run?
The 'Hidden Hideout' pop-up operates for 48 hours only. Located at 222-26 Itaewon-ro, Yongsan-gu, the space is styled as a supermarket concept where you can explore the collaboration collection.
What's the concept behind the adidas TAG CLUB collaboration collection?
The 'Choose Your Fighter' collection expresses the encounter of opposing identities—nerd and gangster—united by soccer. It features archive products reinterpreting the adidas Superstar through TAG CLUB's sensibility and signature 3-Stripes detailing.
Where is the Hidden Hideout pop-up located?
It's located at 222-26 Itaewon-ro, Yongsan-gu, Seoul. The space is a supermarket-concept venue paying homage to Korean convenience store culture, characterized by staging that maximizes street sensibility.
