adidas unveiled its FW26 campaign 'LIFE IN PROGRESS,' featuring Felix (Stray Kids), BABYMONSTER, Seungwon Jeong, and Gyeongdong Do against the backdrop of a Seoul market. The message is clear: the harder you try to dress right, the less fun it gets. Firebird jackets meet denim, padded outerwear pairs with football pants, and the line between Originals and Performance disappears entirely. In this world, categories mean nothing.
Felix layered a black track top under a three-stripe jacket. BABYMONSTER gathered around a blue velvet table, hands hovering over tarot cards. Seungwon Jeong wore a yellow silk cape over a gray knit layered beneath an adidas track top. Gyeongdong Do commanded the market in a red-and-black track jacket with black pants. Each style is unruly, yet the three stripes remain unmistakable.
This campaign rejects any notion of a correct outfit. There are no rules, and completion is not the goal. As 'LIFE IN PROGRESS' suggests, it's all still unfolding. Rather than follow a fashion playbook, personal life spills onto clothing. The market setting underscores this logic—few places blend daily life and sportswear as naturally as a Seoul bazaar.
This season, adidas presents Originals and Performance not as separate lines but as a single continuum. Four figures stand before the same camera in the same space, wearing pieces from different collections, yet the distinction hardly matters. The brand's argument is that the essence of sportswear lies in attitude, not function. adidas has confirmed the campaign is still 'in progress.' Keep an eye on what combinations come next.
How do Originals and Performance mix in your own wardrobe?
Felix layered a black track top under a three-stripe jacket. BABYMONSTER gathered around a blue velvet table, hands hovering over tarot cards. Seungwon Jeong wore a yellow silk cape over a gray knit layered beneath an adidas track top. Gyeongdong Do commanded the market in a red-and-black track jacket with black pants. Each style is unruly, yet the three stripes remain unmistakable.
This campaign rejects any notion of a correct outfit. There are no rules, and completion is not the goal. As 'LIFE IN PROGRESS' suggests, it's all still unfolding. Rather than follow a fashion playbook, personal life spills onto clothing. The market setting underscores this logic—few places blend daily life and sportswear as naturally as a Seoul bazaar.
This season, adidas presents Originals and Performance not as separate lines but as a single continuum. Four figures stand before the same camera in the same space, wearing pieces from different collections, yet the distinction hardly matters. The brand's argument is that the essence of sportswear lies in attitude, not function. adidas has confirmed the campaign is still 'in progress.' Keep an eye on what combinations come next.
How do Originals and Performance mix in your own wardrobe?
FAQ
Who was featured in the adidas FW26 'LIFE IN PROGRESS' campaign?
Felix from Stray Kids, BABYMONSTER, Jung Seung-won, and Do Kyung-dong. They showcased freely mixed-and-matched styling of adidas Originals and Performance lines against the backdrop of a Seoul market.
What's the concept of adidas 'LIFE IN PROGRESS'?
'LIFE IN PROGRESS' is a campaign that embraces styling without right answers. It breaks down barriers between Originals and Performance, proposing a natural expression of daily life through clothing rather than trying too hard to dress well, emphasizing attitude over perfection.
Where was the adidas FW26 campaign shot?
At a market in Seoul. The market was chosen as a space where everyday life and sportswear naturally intersect, allowing the four figures to freely express their individual styles.
