Adidas Originals has unveiled a new global campaign that captures the brand's multifaceted identity. The campaign features eight iconic muses including BLACKPINK's Jennie, supermodel Kendall Jenner, and actor Samuel L. Jackson, bringing together influential figures from diverse creative fields.
In the campaign visuals, Jennie boldly pairs a black crocodile-textured jacket with Adidas's signature three stripes, expressing the intersection of classic heritage and contemporary edge. Even within the black-and-white imagery, her charisma and energy radiate powerfully, clearly conveying the brand's message of celebrating individuality and diversity.
Through this campaign, Adidas Originals reveals a brand philosophy that respects each individual's story and style rather than projecting a singular image. The participation of muses spanning music, fashion, and film simultaneously demonstrates the brand's global influence and cultural inclusivity.
Having consistently blurred the boundaries between fashion and sportswear, Adidas Originals once again succeeds in balancing brand heritage with contemporary sensibility. The distinctive visuals interpreted by each muse present a new direction for 2025 streetwear fashion.
In the campaign visuals, Jennie boldly pairs a black crocodile-textured jacket with Adidas's signature three stripes, expressing the intersection of classic heritage and contemporary edge. Even within the black-and-white imagery, her charisma and energy radiate powerfully, clearly conveying the brand's message of celebrating individuality and diversity.
Through this campaign, Adidas Originals reveals a brand philosophy that respects each individual's story and style rather than projecting a singular image. The participation of muses spanning music, fashion, and film simultaneously demonstrates the brand's global influence and cultural inclusivity.
Having consistently blurred the boundaries between fashion and sportswear, Adidas Originals once again succeeds in balancing brand heritage with contemporary sensibility. The distinctive visuals interpreted by each muse present a new direction for 2025 streetwear fashion.
FAQ
Who participated in the new adidas Originals campaign?
The new adidas Originals campaign features eight iconic muses including BLACKPINK's Jennie, supermodel Kendall Jenner, and actor Samuel L. Jackson. They represent the brand's diverse identity while active in different fields.
What style did Jennie wear in the adidas campaign?
Jennie showcased a look pairing a crocodile-textured black jacket with adidas's signature three stripes. Within the black-and-white visual, she powerfully expressed the intersection of classic and contemporary while completing a distinctly individual style.
What is the main message of the adidas Originals campaign?
The campaign's main message is 'diversity of individuality.' adidas Originals respects each muse's unique story and style rather than a singular image, presenting a balanced blend of brand heritage and contemporary sensibility.
