BLACKPINK's Jennie returns as the face of Chanel's Coco Crush fine jewelry campaign for 2025, joining top models Amelia Gray and Mona Tougaard in the brand's latest campaign film. As a global ambassador for Chanel, Jennie continues to embody the timeless elegance and contemporary edge of the maison's iconic jewelry line.
The Coco Crush collection translates Chanel's signature quilted motif into fine jewelry form, and this campaign showcases an expanded range including rings, earrings, bracelets, and necklaces. A newly introduced pavé setting technique enhances the pieces with delicate diamond arrangements, lending a refined, classic luxury aesthetic to the bold geometric designs.
Jennie has served as a Chanel ambassador across multiple seasons, consistently representing the brand's fusion of heritage and modernity. In this Coco Crush campaign, she embodies both grace and contemporary sophistication, while the casting of three distinct muses highlights the collection's versatile, global appeal.
Chanel continues to deepen its collaboration with Jennie across both fashion and jewelry verticals. This campaign is widely regarded as a successful example of visual storytelling that bridges the brand's storied heritage with contemporary sensibilities, reinforcing Coco Crush's status as a modern jewelry icon.
The Coco Crush collection translates Chanel's signature quilted motif into fine jewelry form, and this campaign showcases an expanded range including rings, earrings, bracelets, and necklaces. A newly introduced pavé setting technique enhances the pieces with delicate diamond arrangements, lending a refined, classic luxury aesthetic to the bold geometric designs.
Jennie has served as a Chanel ambassador across multiple seasons, consistently representing the brand's fusion of heritage and modernity. In this Coco Crush campaign, she embodies both grace and contemporary sophistication, while the casting of three distinct muses highlights the collection's versatile, global appeal.
Chanel continues to deepen its collaboration with Jennie across both fashion and jewelry verticals. This campaign is widely regarded as a successful example of visual storytelling that bridges the brand's storied heritage with contemporary sensibilities, reinforcing Coco Crush's status as a modern jewelry icon.
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