French contemporary brand Maje is set to launch in South Korea this March through Samsung C&T Fashion Group. Known for its signature "quiet luxury" aesthetic, Maje has built its identity around elegance and femininity, particularly through its celebrated tweed and knit collections that have captivated the global fashion scene.
The brand's Korean launch presentation drew significant attention with appearances by IVE's Leeseo and LE SSERAFIM's Hong Eunchae. Twenty-year-old Leeseo, in particular, garnered praise for her sophisticated interpretation of Maje's signature knitwear, perfectly embodying the brand's refined luxury and understated femininity that has become its hallmark.
Since its founding in Paris in 1998, Maje has championed French chic for the modern woman, earning recognition for its high-quality materials and artisanal craftsmanship, especially in knitting and tweed tailoring. Through its partnership with Samsung C&T Fashion Group, the brand plans to introduce Korean consumers to its distinctive blend of elegance and restraint.
The March launch comes at a time of growing demand for French contemporary brands in the Korean fashion market, drawing considerable industry attention. Maje's entry is expected to further diversify the premium contemporary segment with its Parisian sensibility and accessible luxury positioning.
The brand's Korean launch presentation drew significant attention with appearances by IVE's Leeseo and LE SSERAFIM's Hong Eunchae. Twenty-year-old Leeseo, in particular, garnered praise for her sophisticated interpretation of Maje's signature knitwear, perfectly embodying the brand's refined luxury and understated femininity that has become its hallmark.
Since its founding in Paris in 1998, Maje has championed French chic for the modern woman, earning recognition for its high-quality materials and artisanal craftsmanship, especially in knitting and tweed tailoring. Through its partnership with Samsung C&T Fashion Group, the brand plans to introduce Korean consumers to its distinctive blend of elegance and restraint.
The March launch comes at a time of growing demand for French contemporary brands in the Korean fashion market, drawing considerable industry attention. Maje's entry is expected to further diversify the premium contemporary segment with its Parisian sensibility and accessible luxury positioning.
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