Actor Yim Siwan has appeared at Galeries Lafayette Haussmann in Paris as the official ambassador of The Selects. He fronts the 'Meet Your Seoul' pop-up running from October 6 to 27, 2026. The event brings five Korean designer brands—KIMHĒKIM, THEILMA, RE RHEE, LIE, and FRITUR—to the heart of Paris, showcasing Seoul's sensibility. Not on screen but in real-life Paris, Yim Siwan delivers a greeting as a Seoul boy.
Galeries Lafayette Haussmann is one of Paris's most iconic department stores. Completed in 1912, it is an Art Nouveau landmark crowned by a 33-meter-high stained-glass dome. The fact that Korean designers can present their collections here speaks to the weight of 'Meet Your Seoul.' The Selects is a platform that connects Korea's independent and experimental fashion to the world.
KIMHĒKIM is known for deconstructing and reconstructing garments to dissolve gender boundaries. THEILMA hides bold details within minimal silhouettes. RE RHEE pushes fabric properties to their extremes, while LIE seamlessly crosses between streetwear and tailoring. FRITUR grafts avant-garde sensibility onto everyday wear.
Yim Siwan has brought Seoul's taste to Paris alongside these five brands. His greeting is more than a promotional gesture. The phrase 'a love letter from a Seoul boy in Paris' is no exaggeration—his presence completes the narrative of this pop-up. Until October 27, you can encounter Seoul in the middle of Paris. Which brand would you wear if you walked through that space?
Galeries Lafayette Haussmann is one of Paris's most iconic department stores. Completed in 1912, it is an Art Nouveau landmark crowned by a 33-meter-high stained-glass dome. The fact that Korean designers can present their collections here speaks to the weight of 'Meet Your Seoul.' The Selects is a platform that connects Korea's independent and experimental fashion to the world.
KIMHĒKIM is known for deconstructing and reconstructing garments to dissolve gender boundaries. THEILMA hides bold details within minimal silhouettes. RE RHEE pushes fabric properties to their extremes, while LIE seamlessly crosses between streetwear and tailoring. FRITUR grafts avant-garde sensibility onto everyday wear.
Yim Siwan has brought Seoul's taste to Paris alongside these five brands. His greeting is more than a promotional gesture. The phrase 'a love letter from a Seoul boy in Paris' is no exaggeration—his presence completes the narrative of this pop-up. Until October 27, you can encounter Seoul in the middle of Paris. Which brand would you wear if you walked through that space?
FAQ
How long is Yim Si-wan's popup in Paris running?
Through October 27, 2026. The 'Meet Your Seoul' popup runs from October 6 to 27 at Galeries Lafayette Haussmann in Paris, with Yim Si-wan participating as the official ambassador for THE SELECTS.
Which Korean designers are participating in the Meet Your Seoul popup?
Five brands: KIMHEHIM, THE ILMA, LIE, RAI, and FREETER. They're showcasing Seoul's independent and experimental fashion sensibility at Galeries Lafayette Haussmann in Paris.
What is Galeries Lafayette Haussmann?
A landmark Parisian department store completed in 1912, iconic for its 33-meter-high Art Nouveau stained-glass dome. Located in central Paris, it's known for presenting luxury brands and designer collections.
