Lee Yeji, founder of the brand Pipikev, sat down with . This label, adored by quirky girls, is determined to uncover the beauty hidden in the ordinary. Lee hopes to be remembered freely, without being confined to any one definition, even ten years from now. Freedom, for her, is not a goal but a way of being.
Pipikev's sculptural hair clips begin with everyday objects. Bean pods, crackers, and ginkgo leaves transform into accessories at her fingertips. Lee revealed that she learned to find inspiration through her father, a carpenter and an eccentric. He would often show her things from a young age, saying, "Look at this! Isn't it fun? Don't you see it? How beautiful!" His teaching was that by observing ordinary, mundane things for a long time from different angles, you discover beauty you didn't notice at first.
In Pipikev's world live resilient girls. For those who continue writing their own fairytales despite harsh realities, Lee offers warm encouragement. The 'quirky girl' the brand envisions is someone who creates her own narrative without being swayed by others' opinions. That narrative doesn't need to be grand. The simple act of discovering small joys in daily life and cherishing them is enough.
In this interview, Lee unpacked both the brand's philosophy and her creative process in detail. Her gaze, which extracts the extraordinary from the ordinary, permeates every Pipikev piece. Her commitment to remain unbound by definitions ten years from now is not mere ambition but something being practiced right now. What beauty are you discovering in your everyday life?
Pipikev's sculptural hair clips begin with everyday objects. Bean pods, crackers, and ginkgo leaves transform into accessories at her fingertips. Lee revealed that she learned to find inspiration through her father, a carpenter and an eccentric. He would often show her things from a young age, saying, "Look at this! Isn't it fun? Don't you see it? How beautiful!" His teaching was that by observing ordinary, mundane things for a long time from different angles, you discover beauty you didn't notice at first.
In Pipikev's world live resilient girls. For those who continue writing their own fairytales despite harsh realities, Lee offers warm encouragement. The 'quirky girl' the brand envisions is someone who creates her own narrative without being swayed by others' opinions. That narrative doesn't need to be grand. The simple act of discovering small joys in daily life and cherishing them is enough.
In this interview, Lee unpacked both the brand's philosophy and her creative process in detail. Her gaze, which extracts the extraordinary from the ordinary, permeates every Pipikev piece. Her commitment to remain unbound by definitions ten years from now is not mere ambition but something being practiced right now. What beauty are you discovering in your everyday life?
FAQ
What kind of brand is PPKB?
PPKB is a brand beloved by quirky girls, transforming hidden beauty found in everyday life into accessories. Founded by Lee Yeji, it reinterprets mundane objects like bean pods, crackers, and ginkgo leaves into sculptural hairpins and jewelry.
Where does founder Lee Yeji find her inspiration?
Lee Yeji learned to find inspiration from her father, a carpenter and eccentric. From childhood, he taught her to observe ordinary things from multiple angles for extended periods, discovering their hidden beauty—a lesson she adopted as her brand philosophy.
Who is the 'quirky girl' that PPKB targets?
The 'quirky girl' is someone who creates her own narrative without being swayed by others' opinions. She finds and cherishes small joys within everyday life, rather than seeking grand narratives.
