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Why Tory Burch Chose Alex Consani

Why did Tory Burch cast the funniest supermodel on the internet? In front of the camera, Alex Consani is pure high fashion. Open TikTok or Instagram, and she's something else entirely: chaotic, hilarious, unpredictable.

Why did Tory Burch cast the funniest supermodel on the internet? In front of the camera, Alex Consani is pure high fashion. Open TikTok or Instagram, and she's something else entirely: chaotic, hilarious, unpredictable. The gap between runway Alex and online Alex is exactly what makes her so magnetic.

Tory Burch knows it. The clothes get sharper and more luxurious, while the person wearing them feels freer and closer than ever. Maybe the most expensive thing in fashion right now isn't perfection, but personality. So what does luxury look like to you today?
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