에르메스 보다 비싼 기다림도 사랑이야 — Cover

To Wait Is to Love

In the corner of the world's most luxurious boutiques, the most realistic tragicomedy unfolds.

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In the corner of the world's most luxurious boutiques, the most realistic tragicomedy unfolds. The Instagram account 'husbandsathermes' archives husbands around the world waiting endlessly for their wives to finish shopping at Hermès. Some simply stare blankly into space, while others curl up on plush sofas for a quick nap. In particularly absurd scenes, husbands exhausted by the seemingly endless wait are captured losing themselves in the in-store VR horseback-riding experience. Everyone has their own way of killing time.

Behind the glamorous shopping, the slumped shoulders of husbands quietly hold their ground, giving up their time and patience. This ordeal always ends with the same destination: a pair of heavy shopping bags in their wives' hands. In that sense, their solidarity is almost painfully steadfast. One husband brings his hand to his face as he stares at the receipt in front of orange shopping bags. The sunglasses hide the tears.

What form can love take in a modern society where romance has evaporated? This pitiful way of killing time might be one of the most unvarnished and devoted expressions of love. Inside Hermès stores where glamour and weariness coexist. There lies another kind of luxury, one called waiting.

Have you ever waited for someone like this?

FAQ

What does the husbandsathermes Instagram account document?

husbandsathermes is an Instagram account archiving husbands worldwide waiting for their wives to finish shopping at Hermès. It wittily captures the flip side of luxury retail: men napping on sofas or engrossed in in-store VR horseback riding experiences.

How do husbands pass time at Hermès stores?

Each husband endures the wait differently. Some stare blankly into space, others doze on plush sofas, and some immerse themselves in VR horseback riding stations. One captured moment shows a husband clutching his face while reviewing the receipt.

What message does this Instagram account convey?

The account reveals an unglamorous yet devoted form of love behind luxury shopping's glittering façade. Through husbands quietly offering their time and patience, it unveils another love language in a modern society where romance has seemingly evaporated.