Tiffany & Co. has named actress Go Youn Jung its newest ambassador. The 189-year-old high jewelry house has chosen her as its face in Korea. Go Youn Jung, who has built her career crossing genres and redefining her on-screen presence, now enters the language of jewelry. From Tiffany Bird on a Rock to Tiffany HardWare, the collections she'll represent span a broad spectrum. The intersection between an actress who moves between classic and contemporary, and a brand that does the same, begins here.
Go Youn Jung has consistently renewed her identity both on and off screen. Moving from romance to thriller, period drama to fantasy, she has completed a different expression each time. What Tiffany saw is precisely this power of variation. Someone who does not get locked into a single identity but reveals multiple textures. Jewelry, too, is an object that creates entirely different narratives depending on who wears it.
The Blue Box is a symbol in itself. Tiffany's signature color has operated beyond simple packaging, functioning as a sign of promise and anticipation. The moment Go Youn Jung opens that box, the brand's history enters a new time zone. In the Korean market, the face Tiffany has chosen is now hers.
Tiffany Bird on a Rock is an iconic collection inspired by nature. Tiffany HardWear reinterprets New York architecture's bolts and links as jewelry. Go Youn Jung will move between these two poles, revealing Tiffany's multilayered identity. Between the classic bird and industrial hardware, somewhere in that space, Go Youn Jung's own interpretation will land.
How do you see the pairing of Go Youn Jung and Tiffany?
Go Youn Jung has consistently renewed her identity both on and off screen. Moving from romance to thriller, period drama to fantasy, she has completed a different expression each time. What Tiffany saw is precisely this power of variation. Someone who does not get locked into a single identity but reveals multiple textures. Jewelry, too, is an object that creates entirely different narratives depending on who wears it.
The Blue Box is a symbol in itself. Tiffany's signature color has operated beyond simple packaging, functioning as a sign of promise and anticipation. The moment Go Youn Jung opens that box, the brand's history enters a new time zone. In the Korean market, the face Tiffany has chosen is now hers.
Tiffany Bird on a Rock is an iconic collection inspired by nature. Tiffany HardWear reinterprets New York architecture's bolts and links as jewelry. Go Youn Jung will move between these two poles, revealing Tiffany's multilayered identity. Between the classic bird and industrial hardware, somewhere in that space, Go Youn Jung's own interpretation will land.
How do you see the pairing of Go Youn Jung and Tiffany?
FAQ
Which Tiffany & Co. collections will Ko Yoon-jung showcase?
Ko Yoon-jung will showcase Tiffany Bird on a Rock and Tiffany HardWear collections. Moving between nature-inspired iconic lines and designs reinterpreting New York architecture's bolts and links, she embodies both Tiffany's classic heritage and contemporary sensibility.
When was Tiffany & Co. founded?
Tiffany & Co. is a high jewelry house with 189 years of history. Symbolized by the Blue Box, the brand operates as a sign of promise and expectation, offering collections that bridge classic and contemporary.
Why was Ko Yoon-jung chosen as a Tiffany & Co. ambassador?
Tiffany recognized Ko Yoon-jung's ability to create her own identity by moving fluidly across genres. Her refusal to be confined to one persona mirrors jewelry's essence—creating different narratives depending on the wearer.
