On August 25, an unfamiliar face appeared on MAC Cosmetics' official account with the headline "Who the F*ck Is Jayden James?" Born in 2006, Jayden James is the younger son of Britney Spears and Kevin Federline. He grew up out of public view for more than a decade. His Instagram still holds just four posts.
This May, Jayden surfaced at Dior's Cruise show in LA for his first public appearance in over ten years. On June 26 in Paris, he made his runway debut at Vetements SS27 alongside his older brother Sean Preston, wearing a white tank top, jeans, and silver chains. Two months later, MAC handed him his first solo cover.
When MAC asked him to name four things that give him confidence, Jayden answered: "The right music, coffee, Fix+, and definitely a nice outfit." Fix+ is MAC's steady-seller mist. He now counts 72,000 followers on Instagram and runs a TikTok account as well.
The brand asked the question first: Who is Jayden James? He is now writing the answer himself. Do you think you'll remember his name?
This May, Jayden surfaced at Dior's Cruise show in LA for his first public appearance in over ten years. On June 26 in Paris, he made his runway debut at Vetements SS27 alongside his older brother Sean Preston, wearing a white tank top, jeans, and silver chains. Two months later, MAC handed him his first solo cover.
When MAC asked him to name four things that give him confidence, Jayden answered: "The right music, coffee, Fix+, and definitely a nice outfit." Fix+ is MAC's steady-seller mist. He now counts 72,000 followers on Instagram and runs a TikTok account as well.
The brand asked the question first: Who is Jayden James? He is now writing the answer himself. Do you think you'll remember his name?
FAQ
Who is Jayden James?
Jayden James, born in 2006, is the second son of Britney Spears and Kevin Federline. After growing up outside the public eye for over a decade, he made his first public appearance at Dior's LA cruise show in May 2025 and his runway debut at Vetements Paris in June alongside brother Sean Preston.
When did Jayden James shoot the MAC Cosmetics cover?
Jayden James unveiled his first solo cover through MAC Cosmetics' official account on August 25, 2025. He appeared under the headline 'Who the F*ck Is Jayden James?'—a solo campaign landed just two months after his runway debut.
When did Jayden James walk the Vetements show?
Jayden James made his runway debut at the Vetements SS27 show in Paris on June 26, 2025, alongside brother Sean Preston. He walked in a white tank top, jeans, and silver chain.
