SJSJ has unveiled its new collection, 'Dear. Lanina.' The collection imagines how a '90s fashion icon would dress if she were living today. Drawing from free-spirited youth and the aesthetic codes of '90s style, the season reinterprets vintage moods and effortless layering through a contemporary lens. It follows the fictional Lanina, who loves old films and '80s and '90s alternative music. Her taste becomes the collection's mood.
Scenes captured in a space reminiscent of a Williamsburg studio in New York stand out. A model holds a retro camcorder, gazing off-frame, while another layers a black leather jacket over a graphic tee. An orange striped knit paired with a black turtleneck also appears. Each look feels like a '90s scene transported to the present.
Rather than copying the past, SJSJ reinterprets the era's mood and attitude. As the name 'Dear. Lanina' suggests, the collection is a letter and homage to a person who does not exist. Pieces imagined from her wardrobe come together to form a narrative. Layering, oversized fits, and restrained graphics appear throughout.
The '90s continue to function as a key reference in fashion. Yet SJSJ does not consume the era as pure nostalgia. Instead, it translates the period's free-spirited attitude into clothes for now. Through the fictional Lanina, the brand proposes a style that transcends time. What does the '90s look like in your wardrobe today?
Scenes captured in a space reminiscent of a Williamsburg studio in New York stand out. A model holds a retro camcorder, gazing off-frame, while another layers a black leather jacket over a graphic tee. An orange striped knit paired with a black turtleneck also appears. Each look feels like a '90s scene transported to the present.
Rather than copying the past, SJSJ reinterprets the era's mood and attitude. As the name 'Dear. Lanina' suggests, the collection is a letter and homage to a person who does not exist. Pieces imagined from her wardrobe come together to form a narrative. Layering, oversized fits, and restrained graphics appear throughout.
The '90s continue to function as a key reference in fashion. Yet SJSJ does not consume the era as pure nostalgia. Instead, it translates the period's free-spirited attitude into clothes for now. Through the fictional Lanina, the brand proposes a style that transcends time. What does the '90s look like in your wardrobe today?
FAQ
What's the concept behind SJSJ's 'Dear. Lanina' collection?
The collection imagines what a '90s fashion icon would wear today. It follows fictional character 'Lanina,' who loves old films and '80s–'90s alternative music, reinterpreting vintage moods and natural layering through SJSJ's contemporary lens.
What are the styling signatures of SJSJ's 'Dear. Lanina' collection?
Layering, oversized fits, and restrained graphics recur throughout. Signature looks include black leather jackets paired with graphic tees and orange striped knits layered over black turtlenecks—effortlessly translating '90s sensibility into modern wardrobe essentials.
Where was SJSJ's 'Dear. Lanina' photographed?
The shoot took place in a space reminiscent of a Williamsburg, New York studio. Scenes capture models holding retro camcorders and unguarded moments, all styled like frames from a vintage film.
