SEVENTEEN's S.COUPS and MINGYU have teamed up for NÜTRL's latest campaign film. The fruit-flavored low-alcohol beverage brand presents a visual experience that feels less like an advertisement and more like a music video. The moment you press play, it's easy to mistake it for a new SEVENTEEN B-side music video drop.
Sun-drenched film tones and travel diary-esque moments capture the essence of a breezy summer day. Set to the mellow track 'For You,' the campaign prioritizes mood over message, inviting viewers to imagine the season and feeling they'd want to drink it in, rather than listing product features. It's a narrative-first approach that lingers in memory long after the video ends.
Both members don black leather jackets, exuding a relaxed, effortless vibe. Their natural chemistry shines throughout the film, adding authenticity to the laid-back summer aesthetic. NÜTRL's campaign succeeds by selling not a product, but a moment—one that feels cinematic, spontaneous, and unmistakably summery.
*This content is intended for legal drinking-age consumers 19 and over. Please drink responsibly.
Sun-drenched film tones and travel diary-esque moments capture the essence of a breezy summer day. Set to the mellow track 'For You,' the campaign prioritizes mood over message, inviting viewers to imagine the season and feeling they'd want to drink it in, rather than listing product features. It's a narrative-first approach that lingers in memory long after the video ends.
Both members don black leather jackets, exuding a relaxed, effortless vibe. Their natural chemistry shines throughout the film, adding authenticity to the laid-back summer aesthetic. NÜTRL's campaign succeeds by selling not a product, but a moment—one that feels cinematic, spontaneous, and unmistakably summery.
*This content is intended for legal drinking-age consumers 19 and over. Please drink responsibly.
FAQ
What was the concept of the Neutral campaign featuring SEVENTEEN's S.Coups and Mingyu?
The Neutral campaign was styled more like a music video mood piece than product advertising. It sensually captured refreshing summer moments with sun-drenched film tones, travel diary-like scenes, and the mellow track 'For You' as backdrop.
What style did S.Coups and Mingyu wear in the Neutral video?
Both members wore black leather jackets, creating a free and relaxed summer atmosphere. Natural chemistry and mood-centered styling stood out throughout the campaign.
Where can you watch the Neutral campaign video?
You can watch the campaign video featuring S.Coups and Mingyu on Neutral's official YouTube channel. Styled like a music video, this content is rated 19+.
