Sergio Tacchini, the sportswear brand founded in 1966 by Italian tennis player Sergio Tacchini, has landed in Seoul. On November 1, the brand participated as a Gold Partner at the 2026 Eugene Investment & Securities Seoul Open Challenger. visited the booth to see how six decades of tennis heritage translate on Seoul courts.
Sergio Tacchini is rooted in classic tennis style, born directly from the sport itself. Yet crossing boundaries defines the brand. It takes the silhouettes and details of tennis uniforms and transplants them into everyday wear, moving freely between sport and fashion. At the event, visitors encountered a range of pieces grounded in classic tennis aesthetics.
The booth was designed as a space where visitors could experience the brand's identity firsthand. Items embodying Italian tennis heritage dating back to 1966 were on display, alongside wearable product lines. Sportswear that looks just as stylish off the court as on—that blurred line is precisely the brand's appeal.
The Seoul Open Challenger is part of the ATP Challenger Tour, drawing professional tennis players from around the world. Sergio Tacchini joined the tournament as a Gold Partner, bringing the sport's original spirit and style to Korean audiences. A brand born on the tennis court returns to the court once more. How far do you think the boundary between sport and fashion can be pushed?
Sergio Tacchini is rooted in classic tennis style, born directly from the sport itself. Yet crossing boundaries defines the brand. It takes the silhouettes and details of tennis uniforms and transplants them into everyday wear, moving freely between sport and fashion. At the event, visitors encountered a range of pieces grounded in classic tennis aesthetics.
The booth was designed as a space where visitors could experience the brand's identity firsthand. Items embodying Italian tennis heritage dating back to 1966 were on display, alongside wearable product lines. Sportswear that looks just as stylish off the court as on—that blurred line is precisely the brand's appeal.
The Seoul Open Challenger is part of the ATP Challenger Tour, drawing professional tennis players from around the world. Sergio Tacchini joined the tournament as a Gold Partner, bringing the sport's original spirit and style to Korean audiences. A brand born on the tennis court returns to the court once more. How far do you think the boundary between sport and fashion can be pushed?
FAQ
What is Sergio Tacchini?
Sergio Tacchini is a sportswear brand founded in 1966 by Italian tennis player Sergio Tacchini. It's known for designs that blur the line between sports and fashion, rooted in classic tennis style, translating the silhouette of tennis uniforms into everyday wear.
When was the 2026 Eugene Investment & Securities Seoul Open Challenger held?
The 2026 Eugene Investment & Securities Seoul Open Challenger was held on November 1. Sergio Tacchini participated as a gold partner, operating a brand booth and showcasing tennis heritage pieces at the tournament.
What is the Seoul Open Challenger?
The Seoul Open Challenger is part of the ATP Challenger Tour, a tournament featuring professional tennis players from around the world. Sergio Tacchini joined the 2026 event as gold partner, presenting the authentic spirit and style of tennis to Korean audiences.
