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Nike Meets Melitta Baumeister in Seoul

Nike has unveiled its second capsule collection with designer Melitta Baumeister at a special space called Nike Lab Seoul 2026, located at Usquake in Jongno-gu, Seoul.

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Nike has unveiled its second capsule collection with designer Melitta Baumeister at a special space called Nike Lab Seoul 2026, located at Usquake in Jongno-gu, Seoul. This space, which blurs the boundaries between fashion, art, and culture, will run through 2026, and the new collaboration marks its first major highlight.

Melitta Baumeister is a Berlin-based designer known for her avant-garde silhouettes and experimental materials. Her aesthetic energy merges with Nike's sporty spirit to create a truly distinctive collection. According to the brand, the capsule draws inspiration from Korean traditional culture—specifically Onggi pottery and Pansori—embodying dedication and craftsmanship. The black sneakers shown in the slides translate that spirit into wearable form.

Inside the exhibition space, a special showcase features 33 Korean artists who have reinterpreted Nike's iconic Air Force 1 through their own artistic lenses. Visitors can encounter 33 different takes on the silhouette in one place. Fashion and art intersect here, and the collection is set to launch officially this winter.

Nike Lab Seoul 2026 is not a temporary pop-up but a long-term project running until 2026. The brand plans to use this space as a platform connecting Korean culture with global design. What new inspiration will you discover inside?

FAQ

Where is Nike Lab Seoul 2026 located?

Nike Lab Seoul 2026 is housed at Usquake, 25 Hyoja-ro, Jongno-gu, Seoul. It's a long-term project space running through 2026, presenting special exhibitions and collaborative collections that blur the boundaries between fashion, art, and culture.

Who is designer Melitta Baumeister?

Melitta Baumeister is a Berlin-based designer known for avant-garde silhouettes and experimental material work. In her second Nike collaboration, she drew inspiration from Korean onggi pottery and pansori, creating a collection infused with devotion and craftsmanship.

What exhibitions can I see at Nike Lab Seoul 2026?

Nike Lab Seoul 2026 features a special exhibition where 33 Korean artists have reinterpreted Nike's iconic Air Force 1 sneaker through their unique artistic perspectives. The collaborative capsule collection with Melitta Baumeister is also on display.