
Korean beauty brand SENNOK, inspired by traditional Korean bathing culture, has opened its first flagship store 'SENNOK Bathhouse Seongsu' at 73 Yeonmujang-gil, Seongdong-gu, Seoul. The space captures the refreshing comfort felt after a bath, preserving memories of Korean bathhouse culture. The store operates from 11 AM to 9 PM daily.
SENNOK Bathhouse Seongsu offers the earliest access to the brand's newest lines. SENNOK's philosophy of translating cleanliness and moments of rest into products permeates every corner of the space. Visitors can experience the brand's vision of post-bath sensations through all five senses.
An opening celebration event runs through October 16th. All visitors receive a clear bag, newspaper, and mission leaflet. Those who complete missions throughout the store receive three hair sachets and a 1.8mL perfume. It's also an opportunity to try new products firsthand.
SENNOK reinterprets the warmth and refreshment unique to Korean bathhouses into contemporary beauty experiences. The first flagship store is more than a retail space—it's a physical manifestation of the brand's worldview. Why not visit Seongsu and discover SENNOK's fresh take on bathing culture for yourself?
SENNOK Bathhouse Seongsu offers the earliest access to the brand's newest lines. SENNOK's philosophy of translating cleanliness and moments of rest into products permeates every corner of the space. Visitors can experience the brand's vision of post-bath sensations through all five senses.
An opening celebration event runs through October 16th. All visitors receive a clear bag, newspaper, and mission leaflet. Those who complete missions throughout the store receive three hair sachets and a 1.8mL perfume. It's also an opportunity to try new products firsthand.
SENNOK reinterprets the warmth and refreshment unique to Korean bathhouses into contemporary beauty experiences. The first flagship store is more than a retail space—it's a physical manifestation of the brand's worldview. Why not visit Seongsu and discover SENNOK's fresh take on bathing culture for yourself?

FAQ
Where is Scent Of and what are the hours?
73 Yeonmujang-gil, Seongdong-gu, Seoul, open 11 a.m. to 9 p.m. Scent Of's first flagship, inspired by Korean bathhouse culture, debuts new lines before anywhere else.
How long is the Scent Of Seongsu opening event?
Through October 16. Every visitor receives a clear bag, newspaper, and mission leaflet; complete in-store missions for three hair sachets and a 1.8mL perfume sample.
What's the concept behind Scent Of?
A beauty brand inspired by Korean bathhouse culture. It translates post-bath freshness and warmth into products and space, reimagining the comforting ritual as a contemporary beauty experience.