JAJU has launched its three-piece Camellia Damage Hair Care line for damaged hair. The lineup includes a shampoo, treatment, and hair milk. All three products combine the moisturizing power of camellia oil with the protein-strengthening benefits of keratin. The collection is designed to intensively care for dry and damaged hair.
Camellia oil has been used for hair nourishment since ancient times. It absorbs into the hair cuticle layer, locks in moisture, and smooths the surface. Keratin is a protein that makes up hair, filling in damaged areas to restore elasticity. The combination of these two ingredients addresses both damage repair and hydration at once.
The shampoo cleanses the scalp and hair, the treatment delivers concentrated nutrition to damaged areas, and the hair milk is used before and after drying to prevent heat damage and add shine. Using the three products in sequence completes a full home care routine.
JAJU is Shinsegae's lifestyle brand, consistently introducing products that blend practicality with sensibility. This camellia line strengthens its hair care category. A new hair ritual begins with camellia—what transformation will your hair see?
Camellia oil has been used for hair nourishment since ancient times. It absorbs into the hair cuticle layer, locks in moisture, and smooths the surface. Keratin is a protein that makes up hair, filling in damaged areas to restore elasticity. The combination of these two ingredients addresses both damage repair and hydration at once.
The shampoo cleanses the scalp and hair, the treatment delivers concentrated nutrition to damaged areas, and the hair milk is used before and after drying to prevent heat damage and add shine. Using the three products in sequence completes a full home care routine.
JAJU is Shinsegae's lifestyle brand, consistently introducing products that blend practicality with sensibility. This camellia line strengthens its hair care category. A new hair ritual begins with camellia—what transformation will your hair see?
FAQ
What products are included in the JAJU Camellia Damaged Hair Care line?
The JAJU Camellia Damaged Hair Care comprises three products: shampoo, treatment, and hair milk. All feature camellia oil and keratin to intensively repair damaged hair, restoring moisture and elasticity for a complete at-home care routine.
Why is camellia oil beneficial for hair care?
Camellia oil is a natural ingredient that penetrates the hair cuticle layer, locks in moisture, and smooths the surface. Traditionally used for hair nourishment, it provides simultaneous damage repair and hydration when combined with keratin.
What kind of brand is JAJU?
JAJU is Shinsegae's lifestyle brand, consistently introducing products that blend practicality and sensibility. The Camellia Damaged Hair Care line marks a significant expansion of their hair care category.
