Yves Rocher has opened the 'Yves Rocher Scalp Purifying Lab with Cosmopolitan Trailer' pop-up at the Musinsa Mega Store in Seongsu. It runs for five days, from October 7 to 11. On opening day, Yves Rocher ambassador AllDay Project visited the space. Five members — Jo Woochan, Bailey, Youngseo, Seo Taegang, and Annie — participated.
At the pop-up, visitors can try the Yves Rocher products that AllDay Project actually uses. The group's go-to scalp-care lineup was revealed for the first time. Guests can test the oils and shampoos the members rely on, right there on-site.
During the same period, the Musinsa Mega Store is offering Yves Rocher products at up to 42% off. Bring your purchase receipt to the pop-up, and you'll receive a special gift. It's a trifecta: discount, trial, and bonus.
For those visiting the Seongsu area this fall, it's a new stop worth adding. If you're curious about the scalp routine AllDay Project swears by, don't miss it. What products make up your own scalp-care ritual?
At the pop-up, visitors can try the Yves Rocher products that AllDay Project actually uses. The group's go-to scalp-care lineup was revealed for the first time. Guests can test the oils and shampoos the members rely on, right there on-site.
During the same period, the Musinsa Mega Store is offering Yves Rocher products at up to 42% off. Bring your purchase receipt to the pop-up, and you'll receive a special gift. It's a trifecta: discount, trial, and bonus.
For those visiting the Seongsu area this fall, it's a new stop worth adding. If you're curious about the scalp routine AllDay Project swears by, don't miss it. What products make up your own scalp-care ritual?
FAQ
How long is the Yves Rocher Seongsu pop-up open?
It runs for five days from Wednesday, October 7 through Sunday, October 11, 2026, at Musinsa Megastore Seongsu. Visitors can experience products loved by Allday Project and enjoy discounts of up to 42 percent.
What Yves Rocher products does Allday Project use?
At the pop-up, you can try the scalp care oil and shampoo actually used by Allday Project members. The product lineup chosen by five members—Jo Woo-chan, Bailey, Youngseo, Seo Tae-kang, and Annie—has been revealed.
What are the discount benefits at Yves Rocher Musinsa Seongsu?
Through October 11, Yves Rocher products are available at up to 42 percent off at Musinsa Megastore. Bring your purchase receipt to the pop-up to receive a special gift with purchase.
