SAN SAN GEAR has teamed up with Nothing. It marks the first time the tech brand has collaborated with a Korean apparel label. The editorial released alongside the collection follows a figure worn down by constant connection and noise, finding calm and focus again in a 'ZONE' of their own. It also carries Nothing's philosophy of erasing the boundary between people and technology. A meeting of two brands that share a structural design language.
This collection brings both brands' signature structural design onto clothing. Nothing's signature red appears as accents on the zipper heads and thread eyelets. The zip-up hoodie adds a hood fastener that holds a headset in place, a practical touch. Details that marry function and design stand out.
The collection drops today at 6PM via the SAN SAN GEAR official online store and KREAM. Starting today, it's also available at the Hapjeong and Hannam flagships and the store at The Hyundai Seoul from opening time. A simultaneous online and offline release strategy.
The editorial shows a figure lying on a bed wearing headphones. A moment of retreat into a private space, cut off from the outside. A frame covered in branches captures a moment of regaining stillness in nature. It's a story about finding balance between connection and noise.
Do you feel calm? Or do you feel disconnected?
This collection brings both brands' signature structural design onto clothing. Nothing's signature red appears as accents on the zipper heads and thread eyelets. The zip-up hoodie adds a hood fastener that holds a headset in place, a practical touch. Details that marry function and design stand out.
The collection drops today at 6PM via the SAN SAN GEAR official online store and KREAM. Starting today, it's also available at the Hapjeong and Hannam flagships and the store at The Hyundai Seoul from opening time. A simultaneous online and offline release strategy.
The editorial shows a figure lying on a bed wearing headphones. A moment of retreat into a private space, cut off from the outside. A frame covered in branches captures a moment of regaining stillness in nature. It's a story about finding balance between connection and noise.
Do you feel calm? Or do you feel disconnected?
FAQ
When and where can I buy the SANSAN GEAR x Nothing collaboration collection?
It's available from 6 PM today on SANSAN GEAR's official online store and KREAM. Physical locations—Hapjeong flagship, Hannam flagship, and The Hyundai Seoul—will carry it from opening time the same day.
Is this Nothing's first collaboration with a Korean apparel brand?
Yes, this marks Nothing's first-ever collaboration with a Korean apparel brand.
What features does the SANSAN GEAR x Nothing collaboration hoodie have?
The zip-up hoodie includes a hood bezo designed to hold your headset. Nothing's signature red appears as an accent detail on the zipper head and thread eyelets.
