In the video released from the event, members showcased pastel-toned jackets and layered styling that balanced innocence with contemporary trends. Rockfish's signature lightweight outerwear was reimagined with voluminous silhouettes and star motifs, drawing enthusiastic responses comparing the idols to fairies. The designs perfectly embodied the dreamlike mood suggested by the collection's 'Dreamscape' name.
This collaboration is being praised as a refreshing crossover between K-pop idols and an outdoor brand. Targeting young consumers who value both practicality and fashion, the pop-up store attracted significant attention from opening day. Through this collection, Rockfish expands its brand image while ILLIT solidifies its position as fashion icons in the industry.
FAQ
Where can you experience the ILLIT and Rockfish Dreamscape collection?
The Dreamscape collection was unveiled through a pop-up store in Seoul. Born from the collaboration between Rockfish Weatherwear and ILLIT, this collection features pastel-tone jackets and star motif decorations, receiving high interest immediately upon the pop-up opening.
What kind of brand is Rockfish Weatherwear?
Rockfish is an outdoor brand specializing in functional weatherwear. With lightweight outerwear as signature items, it's expanding its brand image to target the young generation pursuing both practicality and fashion through this ILLIT collaboration.
What are the features of the Dreamscape collection worn by ILLIT members?
The Dreamscape collection features pastel-tone lightweight jackets with voluminous silhouettes and star motif decorations. Layered styling completed a pure yet trendy mood, and like the collection's name, it contained dreamlike sensibility, earning praise as 'fairy-like.'
