Eastpak has appointed Crush as the brand's first Korean ambassador and launched the 26FW apparel collection LAYERED IN THE CITY alongside a collaborative backpack. To celebrate, Eastpak opened a pop-up store at Musinsa Mega Store in Seongsu, where Crush made a special appearance. The pop-up runs for 11 days, from October 15 to 25. Visitors can be the first to see the new apparel line and the exclusive collaborative backpack in person.
Crush is an artist widely recognized for his distinctive taste in the Korean hip-hop scene. This collaborative backpack embodies his style and philosophy. Eastpak's longstanding commitment to durability and functionality meets Crush's creative sensibility. The backpack balances urban aesthetics with practical design.
The 26FW apparel collection LAYERED IN THE CITY explores layering in the city. Functional outerwear and basic pieces come together, allowing for flexible styling in everyday life. As Eastpak's first full foray into apparel beyond backpacks, this collection signals a new direction for the brand.
The pop-up store is located at Musinsa Mega Store in Seongsu. Beyond Crush's visit, it offers hands-on experience with the collaborative backpack and the new apparel line. The partnership between Eastpak and Crush is a rare and valuable one. Which piece would you reach for first?
Crush is an artist widely recognized for his distinctive taste in the Korean hip-hop scene. This collaborative backpack embodies his style and philosophy. Eastpak's longstanding commitment to durability and functionality meets Crush's creative sensibility. The backpack balances urban aesthetics with practical design.
The 26FW apparel collection LAYERED IN THE CITY explores layering in the city. Functional outerwear and basic pieces come together, allowing for flexible styling in everyday life. As Eastpak's first full foray into apparel beyond backpacks, this collection signals a new direction for the brand.
The pop-up store is located at Musinsa Mega Store in Seongsu. Beyond Crush's visit, it offers hands-on experience with the collaborative backpack and the new apparel line. The partnership between Eastpak and Crush is a rare and valuable one. Which piece would you reach for first?
FAQ
When and where is the Eastpak and Crush pop-up happening?
It runs for eleven days at Musinsa Mega Store Seongsu from Thursday, October 15 through Sunday, October 25, 2026. Visitors can be the first to experience the Eastpak 26FW apparel collection LAYERED IN THE CITY and the Crush collaboration backpack offline.
Is Crush Eastpak's first Korean ambassador?
Yes. Crush has been named Eastpak's first-ever domestic ambassador. The official partnership was announced alongside the release of a collaboration backpack for the 26FW season.
What is the Eastpak LAYERED IN THE CITY collection?
It's Eastpak's 26FW apparel collection themed around urban layering. Comprising functional outerwear and basic pieces, it marks the brand's first full-scale expansion beyond backpacks into the apparel category.
