As the Gyaru syndrome reignited by RESCENE's "Geoje Yaho" continues to sweep across South Korea, Converse has unveiled the perfect collaboration to answer the trend. The sportswear giant has partnered with New York-based label Collina Strada for their first-ever joint collection. This collaboration seamlessly blends Y2K nostalgia with maximalist energy, capturing the essence of contemporary Gyaru aesthetics.
The collection comprises four distinct styles: two Chuck 70 Ox editions, a Chuck 70 Hi, and a Chuck 70 XXHi. Each piece features inventive details including plaid prints, floral lace overlays, gem embellishments, removable fold-over tongues, and custom charms. Collina Strada's signature playful and bold design philosophy merges with Converse's timeless silhouettes to create something truly distinctive and statement-making.
The collection will be available from June 17 via Converse's official website, Empty Seongsu, and Galleria Luxury Hall WEST. For those seeking the ultimate Gyaru-coded footwear to complete the look, this collaboration is essential.
The collection comprises four distinct styles: two Chuck 70 Ox editions, a Chuck 70 Hi, and a Chuck 70 XXHi. Each piece features inventive details including plaid prints, floral lace overlays, gem embellishments, removable fold-over tongues, and custom charms. Collina Strada's signature playful and bold design philosophy merges with Converse's timeless silhouettes to create something truly distinctive and statement-making.
The collection will be available from June 17 via Converse's official website, Empty Seongsu, and Galleria Luxury Hall WEST. For those seeking the ultimate Gyaru-coded footwear to complete the look, this collaboration is essential.
FAQ
When and where can I buy the Converse x Collina Strada collaboration?
The Converse x Collina Strada collaboration launches June 17, 2025, on the Converse official website, Mpty Seongsu, and Galleria Department Store Luxury Hall WEST. The four-style collection features original designs reflecting the Gyaru trend.
What styles are included in the Converse x Collina Strada collaboration?
The collaboration features four styles: two Chuck 70 Ox versions, Chuck 70 Hi, and Chuck 70 Double XHi. Original details include check prints, floral lace, gem embellishments, removable fold-over tongues, and custom charms.
Why is the Gyaru trend making a comeback?
The Gyaru trend regained attention after Risenœ's 'Geoje Yaho' became hugely popular. Gyaru style, combining Y2K sensibility with maximalism, has swept Korea, prompting a wave of fashion items aligned with this aesthetic.
