Gentle Monster Opens Veggie Collection Pop-Up Farm

Gentle Monster has unveiled a special vegetable farm–themed pop-up space at House Nowhere Seoul to celebrate the launch of its 2026 Veggie Collection. Drawing inspiration from the shapes and colors of vegetables, the collection embodies the brand's signature restrained wit and whimsical imagination.

At the heart of the Veggie Collection are compact folding eyewear pieces that reinterpret the familiar subject of vegetables through Gentle Monster's distinctive sensibility. A campaign featuring Karina and actor-singer Yoshi has already introduced the collection's sensory universe to audiences.

The pop-up space brings the campaign's vegetable garden to life, featuring large tomato sculptures and green monster characters arranged on soil beds to create an immersive, dimensional experience. Visitors can engage directly with the collection's playful charm within this delightful veggie-inspired world.

Through this pop-up, Gentle Monster extends its creative storytelling beyond product launches into experiential spatial design, offering visitors a unique and memorable encounter with the brand's imaginative vision.