Design, love, and AI converge in Samsung Design's "Design is an Act of Love" project at Seoul Design Week 2026. The exhibition showcases 14 works created in collaboration with 14 Italian artists, rooted in the philosophy of Samsung Electronics' Chief Design Officer Mauro Porcini. Running from October 15 to 25 at Dongdaemun Design Plaza (DDP), the project uses AI to expand each artist's creativity and imagination. All pieces are displayed on Samsung's SH95 screens, accompanied by custom frames inspired by each artwork.
Mauro Porcini views design as an act of love. His philosophy begins with the belief that technology can transcend function and connect with emotion. This project translates that belief through 14 distinct perspectives. Here, AI does not limit the artist's vision but serves as a medium to extend it. The initiative redefines the TV as a design object, merging technology, art, and living space.
Every work in the exhibition is presented on Samsung's SH95 display. The screen becomes part of the artwork itself, not merely a window for content. Frame designs are tailored to reflect the mood and message of each piece. The goal is to position the TV not as a household appliance but as an art object that shapes the space around it.
The exhibition includes works created with AI technology. The project aims to prove that AI involvement in the creative process does not dilute an artist's identity but opens new expressive territories. Each of the 14 artists defined love in their own language, then visualized that definition through collaboration with AI. The result explores how technology and emotion can coexist without conflict.
The exhibition is free and open until October 25 at DDP. Experience firsthand how Samsung Design navigates the intersection of technology and art. What emotion does design express for you?
Mauro Porcini views design as an act of love. His philosophy begins with the belief that technology can transcend function and connect with emotion. This project translates that belief through 14 distinct perspectives. Here, AI does not limit the artist's vision but serves as a medium to extend it. The initiative redefines the TV as a design object, merging technology, art, and living space.
Every work in the exhibition is presented on Samsung's SH95 display. The screen becomes part of the artwork itself, not merely a window for content. Frame designs are tailored to reflect the mood and message of each piece. The goal is to position the TV not as a household appliance but as an art object that shapes the space around it.
The exhibition includes works created with AI technology. The project aims to prove that AI involvement in the creative process does not dilute an artist's identity but opens new expressive territories. Each of the 14 artists defined love in their own language, then visualized that definition through collaboration with AI. The result explores how technology and emotion can coexist without conflict.
The exhibition is free and open until October 25 at DDP. Experience firsthand how Samsung Design navigates the intersection of technology and art. What emotion does design express for you?
FAQ
When and where is the Samsung Design is an Act of Love exhibition taking place?
The exhibition runs from October 15 to 25, 2026, at Dongdaemun Design Plaza (DDP). Visitors can view 14 works created through AI collaboration between Samsung Design and 14 Italian artists, with free admission.
Who is Mauro Porcini?
Mauro Porcini is Chief Design Officer (CDO) at Samsung Electronics. He conceived this Seoul Design Week exhibition project based on his philosophy of viewing design as an act of love.
How is the Samsung SH95 display used in the exhibition?
The SH95 display serves as the screen showcasing all 14 AI-generated artworks. Each piece features a custom-designed frame, redefining the TV as a design objet in its own right.
