Samsung's 'Voices of Galaxy' campaign redefines how AI is communicated, shifting away from feature lists to focus on the emotions embedded in daily moments. With visuals that transition seamlessly from Seoul daylight to Parisian nights, the campaign captures a sensory experience that feels both personal and cinematic. A simple prompt transforms an image into a customized AI companion, unlocking each user's boundless imagination in tangible form.
What sets this campaign apart is its promise that participants' stories may become real advertisements. Beyond prizes like the Galaxy XR, the structure invites users to contribute their own narratives to the brand's storytelling, lending authenticity and co-creative energy. It positions AI not just as a convenience tool, but as a partner in the creative process—a shift that resonates with today's content-savvy audiences.
The next episode will feature writer Kim Eun-hee, known for building immersive worlds in series like 'Kingdom' and 'Jirisan,' revealing her own AI prompt shaped by her signature imagination. Her collaboration with AI technology promises to open new creative possibilities and will be unveiled through Samsung Korea's Instagram. The intersection of her storytelling craft and AI capability is drawing anticipation from both tech and culture communities alike.
What sets this campaign apart is its promise that participants' stories may become real advertisements. Beyond prizes like the Galaxy XR, the structure invites users to contribute their own narratives to the brand's storytelling, lending authenticity and co-creative energy. It positions AI not just as a convenience tool, but as a partner in the creative process—a shift that resonates with today's content-savvy audiences.
The next episode will feature writer Kim Eun-hee, known for building immersive worlds in series like 'Kingdom' and 'Jirisan,' revealing her own AI prompt shaped by her signature imagination. Her collaboration with AI technology promises to open new creative possibilities and will be unveiled through Samsung Korea's Instagram. The intersection of her storytelling craft and AI capability is drawing anticipation from both tech and culture communities alike.
FAQ
What is Samsung's Voices of Galaxy campaign?
Samsung's Voices of Galaxy campaign is a Galaxy promotion focusing on everyday emotions and moments rather than AI features. Users can create personalized AI with simple prompts, and participants' stories may be produced into actual advertisements through an included event.
Is writer Kim Eun-hee participating in the Samsung Galaxy campaign?
Yes, writer Kim Eun-hee will unveil her own AI prompt in the next episode. The process of her imagination—having built unique universes in 'Kingdom' and 'Jirisan'—meeting AI technology will be revealed via Samsung Korea's Instagram.
What are the prizes for the Galaxy Voices of Galaxy event?
The campaign event offers prizes including the Galaxy XR. More importantly, participants' stories may be produced into actual Galaxy ads, providing an opportunity for user experiences to become part of the brand's storytelling.
