Gentle Monster has unveiled its Intelligent Eyewear collection, created with Google and Samsung Electronics. The launch event drew Joaquin Phoenix, star of the film 〈Her〉, along with campaign models Alex Consani and Anok Yai, actor Charles Melton, models Paloma Elsesser and Amelia Gray, and Thai actor Bright. The space was created with Jean Jacques Balzac, an artist known for surreal architectural images made with AI. He shaped it so that visitors could try the glasses' features for themselves.
Gentle Monster, Google and Samsung, three industry giants, pose a question to us through this eyewear: what kind of relationship should technology have with people? In 〈Her〉, Theodore forgets the real world and loses his heart to an AI. Gentle Monster, instead, uses AI to see the world more closely. It helps you talk with someone who speaks an unfamiliar language and make sense of a landscape you've never seen. Eyewear is now moving beyond a tool for seeing, to a tool for understanding.
Joaquin Phoenix's appearance was no accident. He played a man who fell in love with an AI in 〈Her〉, and this time he returned as someone facing AI through glasses. It was a moment when the distance between virtual on screen and wearing in reality narrowed. Campaign models Alex Consani and Anok Yai showed the collection's silhouette and proved that technology can blend into daily life as naturally as clothes.
The space designed by Jean Jacques Balzac was filled with surreal architectural images made through AI. Inside, visitors wore the glasses themselves and tried translation and image recognition features, experiencing the new perspective that technology offers. The space itself became an experience device. The structure of wearing AI glasses in a backdrop made by AI symbolically showed this moment when the boundary between technology and reality is blurring.
Perhaps the future begins not with seeing more clearly, but with understanding more deeply. What kind of relationship do you want with technology?
Gentle Monster, Google and Samsung, three industry giants, pose a question to us through this eyewear: what kind of relationship should technology have with people? In 〈Her〉, Theodore forgets the real world and loses his heart to an AI. Gentle Monster, instead, uses AI to see the world more closely. It helps you talk with someone who speaks an unfamiliar language and make sense of a landscape you've never seen. Eyewear is now moving beyond a tool for seeing, to a tool for understanding.
Joaquin Phoenix's appearance was no accident. He played a man who fell in love with an AI in 〈Her〉, and this time he returned as someone facing AI through glasses. It was a moment when the distance between virtual on screen and wearing in reality narrowed. Campaign models Alex Consani and Anok Yai showed the collection's silhouette and proved that technology can blend into daily life as naturally as clothes.
The space designed by Jean Jacques Balzac was filled with surreal architectural images made through AI. Inside, visitors wore the glasses themselves and tried translation and image recognition features, experiencing the new perspective that technology offers. The space itself became an experience device. The structure of wearing AI glasses in a backdrop made by AI symbolically showed this moment when the boundary between technology and reality is blurring.
Perhaps the future begins not with seeing more clearly, but with understanding more deeply. What kind of relationship do you want with technology?
