Actor Lee Chung-ah stopped by Seochon. She visited FRONT2LINE Jahamun, the new flagship recently opened by FRONT2LINE, the brand she represents as ambassador. A new space that keeps the quiet charm of a building marked by years of history, layered with FRONT2LINE's own sensibility. It's designed so visitors can experience the brand's vision of "everyday wellness" firsthand.
Wellness need not be a grand routine—it can be a small pause in daily life. FRONT2LINE embedded this philosophy into its flagship tucked in a Seochon alley. The brand did not erase the texture of time held by the old building, but gently placed its modern sensibility on top. The space itself becomes an experience.
Lee Chung-ah is currently FRONT2LINE's ambassador. Footage of her touring the Jahamun flagship that day was revealed. A moment where the time she has walked with the brand continues in a new place.
Seochon is a neighborhood where time moves differently, even within Seoul. Narrow alleys, low buildings, and sunlight filtering through create margin in everyday life. FRONT2LINE Jahamun has slipped naturally into this neighborhood's rhythm. If your busy days need a pause, take a short break at FRONT2LINE Jahamun, tucked in an alley of Seochon.
Wellness need not be a grand routine—it can be a small pause in daily life. FRONT2LINE embedded this philosophy into its flagship tucked in a Seochon alley. The brand did not erase the texture of time held by the old building, but gently placed its modern sensibility on top. The space itself becomes an experience.
Lee Chung-ah is currently FRONT2LINE's ambassador. Footage of her touring the Jahamun flagship that day was revealed. A moment where the time she has walked with the brand continues in a new place.
Seochon is a neighborhood where time moves differently, even within Seoul. Narrow alleys, low buildings, and sunlight filtering through create margin in everyday life. FRONT2LINE Jahamun has slipped naturally into this neighborhood's rhythm. If your busy days need a pause, take a short break at FRONT2LINE Jahamun, tucked in an alley of Seochon.
FAQ
Where is the Prontoline Jahamun flagship located?
The Prontoline Jahamun flagship is located in a Seochon alley in Seoul. The space preserves the quiet charm of an old building while adding the brand's modern sensibility, designed to let visitors experience everyday wellness firsthand.
What is Lee Chung-ah's relationship with Prontoline?
Actress Lee Chung-ah is currently serving as an ambassador for Prontoline. She recently visited the Jahamun flagship that Prontoline opened in Seochon and toured the space.
What does Prontoline's everyday wellness mean?
Prontoline's everyday wellness isn't about elaborate routines but about small pauses in daily life. The Jahamun flagship embodies this philosophy in physical space, allowing visitors to experience it for themselves.
