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rom'u lands at MUSINSA BEAUTY Hongdae

Color contact lens brand rom'u has opened at MUSINSA BEAUTY Hongdae. rom'u builds its concept around the gaze we dreamed of in childhood. The lenses feature sparkle and dreamy graphics.

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Color contact lens brand rom'u has opened at MUSINSA BEAUTY Hongdae. rom'u builds its concept around the gaze we dreamed of in childhood. The lenses feature sparkle and dreamy graphics. A romantic-mood store space now sits in Hongdae. The video shows product displays alongside model close-ups wearing the lenses.

rom'u's signature lines are Love Gleam and Dreams still shine. Love Gleam pairs a beige base with fine gold pearls. Dreams still shine emphasizes bolder colors and graphics. Both lines aim for natural comfort and dimensional depth in the eyes. The model in the video demonstrates a clear yet soft gaze.

MUSINSA BEAUTY Hongdae is an offline beauty specialty store. rom'u has secured a dedicated display corner there. Visitors can see products in person and receive consultations. Bringing a prescription allows same-day lens preparation on-site. A launch promotion is expected to be announced separately.

rom'u has consistently shared reviews and styling tips on social media. This offline entry broadens consumer touchpoints significantly. A brand once online-only now extends into physical space, making the brand experience three-dimensional. The romantic visual identity translates seamlessly offline. What kind of gaze have you been dreaming of?

FAQ

Where is LOMU at Musinsa Beauty Hongdae located?

LOMU has secured dedicated display space within Musinsa Beauty Hongdae. Musinsa Beauty Hongdae is an offline store specializing in beauty products, where visitors can see LOMU products and receive consultations.

What are LOMU's signature colored lens lines?

LOMU's signature lines are Love Gleam and Dreams still shine. Love Gleam features beige tones with gold pearl accents, while Dreams still shine emphasizes vivid colors and graphics.

Can you get lenses made immediately at the LOMU Hongdae store?

With a prescription, on-site lens production is available at the LOMU store in Musinsa Beauty Hongdae. The advantage is being able to see products, receive consultation, and have them made immediately.