IVE's REI attended the opening celebration for rom'u's new Hongdae store. rom'u is a color contact lens brand that draws on the gaze we dreamed of in childhood, featuring lenses with sparkle and dreamy graphics. Hongdae, a hub of youth culture, marks the brand's latest foothold.
At the event, REI wore rom'u lenses and showcased her signature lovely gaze. The sparkling graphic lenses layered over REI's expressions, creating a dreamy atmosphere. It was a moment where the brand's concept of childhood innocence naturally aligned with REI's image. Under bright lights, the graphic details of the lenses stood out even more.
rom'u goes beyond simple color changes, embedding graphic elements into lenses to emphasize individuality. Glittering particles and dreamy patterns move over the iris, capturing attention. A single lens can shift the entire mood. REI wearing them delivered the brand's concept in the most intuitive visual form.
The Hongdae store is designed as a space where customers can experience the lenses firsthand offline. REI's attendance is expected to broaden the brand's reach among its young target audience. What kind of gaze do you dream of?
At the event, REI wore rom'u lenses and showcased her signature lovely gaze. The sparkling graphic lenses layered over REI's expressions, creating a dreamy atmosphere. It was a moment where the brand's concept of childhood innocence naturally aligned with REI's image. Under bright lights, the graphic details of the lenses stood out even more.
rom'u goes beyond simple color changes, embedding graphic elements into lenses to emphasize individuality. Glittering particles and dreamy patterns move over the iris, capturing attention. A single lens can shift the entire mood. REI wearing them delivered the brand's concept in the most intuitive visual form.
The Hongdae store is designed as a space where customers can experience the lenses firsthand offline. REI's attendance is expected to broaden the brand's reach among its young target audience. What kind of gaze do you dream of?
FAQ
When did Rei attend the Romu Hongdae store opening?
The exact date wasn't disclosed, but PAP Magazine recently covered the event where IVE's Rei attended the celebration for color lens brand Romu's new Hongdae flagship, wearing the brand's lenses.
What concept does Romu represent as a color lens brand?
Romu centers on the sparkling eyes we dreamed of in childhood, embedding shimmer and dreamlike graphics into lenses that go beyond simple color changes to emphasize individuality and personal expression.
How did Rei present herself at the Romu event?
Rei wore Romu's graphic lenses and showcased her signature lovely gaze. Under bright lighting, the lenses' shimmering details stood out beautifully, creating an enchanting and dreamy atmosphere around her.
