Italian sportswear brand C.P. Company held an event celebrating its 30th anniversary in Korea. RIIZE's Sohee attended as the brand's first-ever Korean ambassador. Since its debut in Korea in 1994, C.P. Company has been a steady presence in the country's streetwear scene for three decades. The evening brought together those who have followed the brand from the beginning and a new generation discovering it now. Sohee embodied the brand's identity, known for goggle jackets and distinctive dyeing techniques, with effortless precision.
Sohee wore an olive-toned jacket paired with black trousers. The outerwear featured the brand's signature goggle detail. Founded by Massimo Osti in 1971, C.P. Company has combined functionality with experimental design in its garments. The brand is especially recognized for military-inspired silhouettes and its proprietary garment-dye process.
Sohee's appointment as ambassador signals the brand's intent to connect with a new generation. RIIZE has rapidly built a global fanbase since debuting in 2023. Within the group, Sohee has drawn attention for his distinct styling sensibility. This collaboration marks a meeting point between brand heritage and youthful energy.
The event space also displayed C.P. Company's archival pieces. Attendees could view key collections released in Korea over the past 30 years. The brand plans to expand its activities in the Korean market going forward. The partnership with Sohee is expected to continue as a long-term collaboration rather than a one-time project. Which C.P. Company piece stands out most in your memory?
Sohee wore an olive-toned jacket paired with black trousers. The outerwear featured the brand's signature goggle detail. Founded by Massimo Osti in 1971, C.P. Company has combined functionality with experimental design in its garments. The brand is especially recognized for military-inspired silhouettes and its proprietary garment-dye process.
Sohee's appointment as ambassador signals the brand's intent to connect with a new generation. RIIZE has rapidly built a global fanbase since debuting in 2023. Within the group, Sohee has drawn attention for his distinct styling sensibility. This collaboration marks a meeting point between brand heritage and youthful energy.
The event space also displayed C.P. Company's archival pieces. Attendees could view key collections released in Korea over the past 30 years. The brand plans to expand its activities in the Korean market going forward. The partnership with Sohee is expected to continue as a long-term collaboration rather than a one-time project. Which C.P. Company piece stands out most in your memory?
FAQ
Why was RIIZE's Sohee chosen as a C.P. Company ambassador?
Sohee is C.P. Company's first Korean ambassador, signaling the brand's intent to connect with a new generation. Since debuting in 2023, RIIZE has rapidly built a global fanbase, and Sohee stands out for his distinctive styling sensibility. It's where brand heritage meets youthful energy.
When did C.P. Company enter the Korean market?
C.P. Company first arrived in Korea in 1994. Over the past 30 years, it's remained a beloved fixture in the Korean streetwear scene. The Italian brand is famous for its goggle jackets and proprietary garment-dye techniques.
What was featured at the C.P. Company 30th anniversary event?
The event showcased archival pieces from C.P. Company's history. Visitors could view key collections presented in Korea over three decades. It brought together both longtime fans and a new generation discovering the brand.
