Justin Bieber's brand Skylark is opening its first-ever pop-up store in Korea on October 22. From beanies to sunglasses and hoodies, the label has already secured its place as an off-duty staple among K-pop boy group idols. RIIZE's Sohee is a repeat wearer, cycling through the brand's pink and red beanies so often he's earned the nickname "human Skylark."
BTS's J-HOPE chose the pink beanie Gum, while RIIZE's Sohee went for the red beanie Jelly. Stray Kids' Felix wore the blue sunglasses, and NCT WISH's Sakuya opted for the cream hoodie. CORTIS's Geonho styled the blue hoodie, while Yongli paired the white hoodie with a blue cap. Same brand, different choices—each idol's personal taste comes through in the color and item they pick.
The pop-up offers a chance to try on and touch the pieces that have only been seen on screen until now. Beanies need to be tested for fit, sunglasses for real-life color tone. Hoodies demand a check of weight and how they hang. Details you can't gauge online become tangible in person.
Skylark isn't just a celebrity brand—it's a lineup proven in the everyday wardrobes of boy group idols. Repeated appearances at airports, practice rooms, and on social media have built quiet trust. This first Korea pop-up is the moment to confirm that trust for yourself. What pieces are making it onto your wishlist?
BTS's J-HOPE chose the pink beanie Gum, while RIIZE's Sohee went for the red beanie Jelly. Stray Kids' Felix wore the blue sunglasses, and NCT WISH's Sakuya opted for the cream hoodie. CORTIS's Geonho styled the blue hoodie, while Yongli paired the white hoodie with a blue cap. Same brand, different choices—each idol's personal taste comes through in the color and item they pick.
The pop-up offers a chance to try on and touch the pieces that have only been seen on screen until now. Beanies need to be tested for fit, sunglasses for real-life color tone. Hoodies demand a check of weight and how they hang. Details you can't gauge online become tangible in person.
Skylark isn't just a celebrity brand—it's a lineup proven in the everyday wardrobes of boy group idols. Repeated appearances at airports, practice rooms, and on social media have built quiet trust. This first Korea pop-up is the moment to confirm that trust for yourself. What pieces are making it onto your wishlist?
FAQ
When does the Skylark Korea pop-up store open?
Skylark's first Korean pop-up store opens on October 22, 2024. Justin Bieber's brand will offer its first offline space where customers can try on and purchase products previously available only online.
What Skylark items did RIIZE Sohee wear?
RIIZE Sohee repeatedly wore Skylark's pink and red beanies, particularly favoring the red beanie 'Jelly.' His frequent styling of Skylark pieces earned him the nickname 'Human Skylark.'
What products are available at the Skylark pop-up?
The Skylark pop-up features beanies, sunglasses, hoodies, and other key items frequently worn by K-pop male idols as casual wear. Highlights include BTS J-Hope's pink beanie, Stray Kids Felix's blue sunglasses, and KŌRTIS Gunho's blue hoodie.
