Crabs climbing up jackets, dragonflies perched on collars, and grasshoppers resting on hems—each creature is meticulously handwoven from natural materials, breathing life into the designs. The collection's innovative silhouettes, incorporating three-dimensional winding ropes and deconstructed tailoring, create a fresh yet nostalgic aesthetic that surprises at every turn.
Upcycled fabric vines wind around the garments, perfectly embodying the 'Wild Garden' theme. Abstract design language meets sustainable creativity, transforming each piece into a wearable garden where fashion and nature bloom in harmonious unity.
Through this collection, Pronounce emphasizes both the value of traditional craftsmanship and environmental responsibility, presenting a creative direction in which fashion can coexist with nature. The playful yet thoughtful approach demonstrates how heritage techniques can be revitalized to address contemporary concerns about sustainability in fashion.
FAQ
What is the theme of Pronounce's 2025 SS collection?
Pronounce's Spring/Summer 2025 collection theme is 'The Wild, Wild Garden.' Nature and craftsmanship merge, with hand-woven creature ornaments made from traditional Chinese straw craft adorning garments and upcycled vines climbing up the clothing.
What sustainable techniques did Pronounce use?
Pronounce hand-wove creatures like crabs, dragonflies, and grasshoppers from natural and sustainable materials, and used upcycled fabrics to create vine details. The designs combine environmental responsibility with traditional craft techniques.
What are the design features of Pronounce's SS25 collection?
Pronounce's SS25 collection features three-dimensional wrapped rope details, deconstructivist tailoring, and hand-woven insect ornaments. The abstract design language merges with traditional Chinese straw craft techniques, creating an aesthetic that feels both fresh and nostalgic.
