This concept materialized throughout the collection's garments. The designers incorporated the curved flight path of butterflies into patterns and silhouettes, while embedding butterfly-symbolic details across the pieces. Black-based tailoring was enhanced with organic curved stitching and decorative elements, creating designs that balance rigidity with fluidity. Deep V-neck jackets, oversized trousers, and intricate embroidery showcase Pronounce's signature fusion of Eastern and Western aesthetics.
Pronounce, founded in 2016 by London-based designer duo Jun Zhou and Yushan Li, has consistently gained recognition for its unique approach of blending traditional Chinese culture with modern Western fashion. This 24FW collection represents a pinnacle of the brand's philosophical depth and artistic expression, solidifying its position as one of the most intellectually engaging voices in contemporary menswear.
FAQ
What inspired Pronounce's 24FW collection?
Pronounce's 24FW collection was inspired by ancient Chinese philosopher Zhuangzi's parable 'Dream of the Butterfly.' Through the story of Zhuangzi dreaming he became a butterfly and afterward being unable to distinguish whether he was human or butterfly, it explored boundaries of identity and transformation, with curved patterns and symbolic details depicting butterfly flight paths reflected throughout the design.
What kind of brand is Pronounce?
Pronounce is a fashion brand established in London in 2016 by designer duo Jun Zhou and Yushan Li. Gaining attention for its original approach combining traditional Chinese culture with contemporary Western fashion, it actively presents contemporary menswear pursuing philosophical depth and artistic expression at international stages including Milan Fashion Week.
What are the design features of Pronounce 24FW?
This collection features organic curved stitching and embroidery details evoking butterfly flight on black-based tailoring. Deeply cut V-neck jackets and oversized pants add flexible elements within strict silhouettes, achieving harmony of Eastern and Western aesthetics while visually expressing Zhuangzi's philosophical theme of the butterfly dream.
