Matthieu Blazy's First Métiers d'Art Show for Chanel Unfolds in Seoul

Chanel's 2026 Métiers d'Art collection finale took place in Seoul, marking a historic moment for the house. This show represents Matthieu Blazy's debut Métiers d'Art presentation since joining Chanel as creative director, bridging French savoir-faire with Korean cultural context. The finale look—a black knit ensemble accented with signature Chanel detailing—embodied the fusion of contemporary sensibility and artisanal craft that defines the collection.

Métiers d'Art is Chanel's annual traveling showcase celebrating the craftsmanship of its partner ateliers around the world. Choosing Seoul underscores the strategic importance of the Asian market for Chanel, while also signaling the new creative direction under Blazy's leadership. Guests in black sunglasses and burgundy mini bags—echoing the collection's palette—filled the venue, bearing witness to the carefully curated narrative of heritage and innovation.

Matthieu Blazy's arrival at Chanel, following his acclaimed tenure at Bottega Veneta, has been one of the industry's most closely watched transitions. His first Métiers d'Art collection honors Chanel's legacy while introducing modern silhouettes and textural experimentation that hint at new creative possibilities. The Seoul show will be remembered as a pivotal milestone in the Blazy era, setting the tone for Chanel's next chapter.