Métiers d'Art is Chanel's annual traveling showcase celebrating the craftsmanship of its partner ateliers around the world. Choosing Seoul underscores the strategic importance of the Asian market for Chanel, while also signaling the new creative direction under Blazy's leadership. Guests in black sunglasses and burgundy mini bags—echoing the collection's palette—filled the venue, bearing witness to the carefully curated narrative of heritage and innovation.
Matthieu Blazy's arrival at Chanel, following his acclaimed tenure at Bottega Veneta, has been one of the industry's most closely watched transitions. His first Métiers d'Art collection honors Chanel's legacy while introducing modern silhouettes and textural experimentation that hint at new creative possibilities. The Seoul show will be remembered as a pivotal milestone in the Blazy era, setting the tone for Chanel's next chapter.
FAQ
Where was the CHANEL 2026 Métiers d'Art show held?
The CHANEL 2026 Métiers d'Art collection show was held in Seoul. This show was the first Métiers d'Art collection presented by Matthieu Blazy since his appointment as CHANEL's Creative Director, demonstrating CHANEL's strategic importance in the Asian market.
What role does Matthieu Blazy hold at CHANEL?
Matthieu Blazy serves as CHANEL's Creative Director. After a successful career at Bottega Veneta, he joined CHANEL and is presenting a modern creative direction through the 2026 Métiers d'Art collection while respecting CHANEL's heritage.
What is the CHANEL Métiers d'Art collection?
The CHANEL Métiers d'Art collection is a special collection presented annually in various global locations to celebrate the craftsmanship of partner ateliers. Representing CHANEL's artisan spirit, it has become a symbolic event where French traditional crafts meet contemporary fashion.
