Mathieu Blazy Reimagines Chanel in New York's Subway

Mathieu Blazy's inaugural Métiers d'Art collection for Chanel unfolded in the grand theater of New York's subway system. The 2026 collection summoned a diverse cast of urban characters—from students to showgirls to Coco Chanel herself—colliding Parisian savoir-faire with the raw energy of New York pop culture. Through this hybrid casting, Blazy reinterprets Chanel's legacy like a cinematic narrative.

The meticulous craftsmanship of le19M interlocks with the gritty pulse of New York, propelling the collection through rapid scene changes. A leopard tweed-clad cat lady, an optically gilded black suit, fleeting flapper girls—each look freely traverses from Art Deco echoes to 2020s silk lounge moods. Where Parisian restraint meets New York's unfiltered vitality, Chanel acquires a fresh narrative.

This collection transcends a mere fashion show to become a visual essay exploring the city's multilayered identity. By repositioning high fashion codes within the democratic space of the subway, Blazy proves that the Chanel maison remains a living language in dialogue with its time. Among these characters rewriting Chanel in their own ways, we witness the new Chanel woman of 2026.