Chanel 2026 Métiers d'art Collection Arrives in Seoul

Chanel's 2026 Métiers d'art collection, first unveiled in a New York subway station last December, was restaged in Seoul at the Hanwha Pompidou Center. Set against the yet-to-open cultural venue, the show marked Creative Director Matthieu Blazy's debut Métiers d'art presentation, centered on extending the house's artisanal legacy through a contemporary vision of femininity.

While the New York presentation emphasized urban rhythm and individuality, the Seoul iteration shifted toward a more universal portrayal of women. Embroidery, feathers, and tweed detailing defined the collection, showcasing the maison's signature craftsmanship reinterpreted through a modern lens. Each piece reflected the meticulous work of Chanel's ateliers, merging heritage techniques with present-day sensibilities.

Model Sora Choi's runway appearance during pregnancy became a defining moment, reinforcing the collection's embrace of contemporary diversity and evolving narratives of womanhood. Blazy's approach honors Chanel's legacy while acknowledging the multifaceted identities of today's women.

The Seoul staging reaffirms Chanel's prominence in the Asian market and underscores Korea's growing significance within the global fashion conversation. What began in New York finds renewed meaning in Seoul, as the house's commitment to craftsmanship continues to transcend borders.