Madhappy Seoul is opening its doors on September 5 in the alley off Dosan Park. Before the official launch, Jeon Somi visited the space first. She embodies the positive energy the brand stands for. A video featuring her personally curated 'Somi Pick' has been released. The clip captures both the items she chose and her walkthrough of the space.
Madhappy Seoul was created in collaboration with PlayLab, a creative studio based in LA. The retail space sits next to Pantry, the brand's café. The brand's distinct energy permeates the entire venue. Madhappy is a lifestyle brand centered on mental well-being and positivity. It proposes a way of sharing emotion through clothing and space.
Somi's selections become more tangible in the video. The items she wears and carries gain new context in her hands. It's the moment where Madhappy's sensibility and Somi's energy overlap. A single video makes the brand's identity unmistakably clear. This might be exactly the kind of connection Madhappy seeks to create.
Madhappy Seoul in the Dosan Park alley will be a space where shopping and rest intersect. It's designed not just as a place to buy and leave, but somewhere you'll want to linger. Do you believe in the energy a space can give?
Madhappy Seoul was created in collaboration with PlayLab, a creative studio based in LA. The retail space sits next to Pantry, the brand's café. The brand's distinct energy permeates the entire venue. Madhappy is a lifestyle brand centered on mental well-being and positivity. It proposes a way of sharing emotion through clothing and space.
Somi's selections become more tangible in the video. The items she wears and carries gain new context in her hands. It's the moment where Madhappy's sensibility and Somi's energy overlap. A single video makes the brand's identity unmistakably clear. This might be exactly the kind of connection Madhappy seeks to create.
Madhappy Seoul in the Dosan Park alley will be a space where shopping and rest intersect. It's designed not just as a place to buy and leave, but somewhere you'll want to linger. Do you believe in the energy a space can give?
FAQ
When and where does Madhappy Seoul open?
Madhappy Seoul opens September 5, 2024, in the Dosan Park neighborhood. Created in collaboration with LA creative studio PLAYLAB, the space houses both a retail area and Pantry café under one roof.
What items did Jeon Somi choose at Madhappy?
Jeon Somi's personally curated 'Somi Picks' are featured in Madhappy's release video. The clip showcases the pieces she wore and carried, where the brand's positive energy naturally aligns with her sensibility.
What kind of brand is Madhappy?
Madhappy is a lifestyle brand centered on mental wellbeing and positivity. It proposes a way to share emotions through clothing and spaces, placing positive energy at the core of its brand identity.
