YSL Beauty has opened a new boutique in Seoul's Seongsu district. PAP editors were among the first to visit. More than a retail space, it's a sensory environment where visitors can experience the brand's beauty philosophy firsthand. Handcrafted furniture pieces sit alongside bestselling products, and every corner sparks desire with carefully curated items.
What makes the Seongsu boutique truly worth a visit are the exclusive experiences available only here. Throughout September, the new Make Me Cream Blush launches ahead of its official release. After swatching the entire range, the editor's favorite was Hot Mauve Shade 23. This taupe hue with warm rosy undertones suits Korean skin tones beautifully. It blends seamlessly and delivers just the right amount of warmth.
Another highlight is the full Le Vestiaire des Parfums fragrance collection displayed on-site. Inspired by YSL's archival garments, each scent tells its own story. The Seongsu boutique is the only place in Korea where you can explore and sample the entire line. For fragrance enthusiasts, this alone is reason enough to visit.
Which YSL Beauty experience will you discover first?
What makes the Seongsu boutique truly worth a visit are the exclusive experiences available only here. Throughout September, the new Make Me Cream Blush launches ahead of its official release. After swatching the entire range, the editor's favorite was Hot Mauve Shade 23. This taupe hue with warm rosy undertones suits Korean skin tones beautifully. It blends seamlessly and delivers just the right amount of warmth.
Another highlight is the full Le Vestiaire des Parfums fragrance collection displayed on-site. Inspired by YSL's archival garments, each scent tells its own story. The Seongsu boutique is the only place in Korea where you can explore and sample the entire line. For fragrance enthusiasts, this alone is reason enough to visit.
Which YSL Beauty experience will you discover first?
FAQ
What special products can you find at Yves Saint Laurent Beauté Seongsu Boutique?
For September only, the new Make Me Cream Blusher launches before the official release. It's also the only place in Korea where you can sample and purchase the entire Le Vestiaire des Parfums fragrance line.
Which shade of Make Me Cream Blusher did the editor recommend?
Hot Mauve shade 23. It's a warm rose-toned taupe color that naturally complements Korean skin tones.
What is Le Vestiaire des Parfums?
It's a fragrance collection inspired by Yves Saint Laurent's archive garments. Each scent tells its own unique story, and the entire line can be experienced at the Seongsu boutique.
